高級商務英語必備口語知識點小結
下面小編給大家分享一些商務英語高級必備知識點的總結，希望對你們的口語水平提高有幫助。
高級商務英語必備口語知識點(1)
一分鐘簡短髮言。 考官分別給每個考生一張題卡，上面各有3個不同題目(一個爲日常話題，一個爲一般性商務話題，另外一個爲專業商務話題)，由考生任選一題。題目涉及：企業管理，員工培訓，顧客關係，市場營銷，經濟熱點等話題。不提供論點提示詞。考生有一分鐘準備時間，兩位考生同時準備。允許做筆記。一個同學發言結束，另一個同學問1-2個問題， 因此在發言時要注意聽並在頭腦中想好提問的問題。該部分雖是1分鐘的簡短髮言，但要求內容完整，有開頭，有結尾。能圍繞題目組織並提供論點，並加以論證。兩個考生6min 三個考生8min 除掉構思準備時間和另一個考生提問題的時間， 每個考生只有一分半鐘，最多講十幾句話，考生做簡短髮言時論點要緊扣主題，給出2，3條論據即可，點到爲止不必展開議論。
? Show a clear understanding of the task
? Make an appropriate introduction and conclusion
? The ideas well-organized and logically ordered
? Use appropriate signposting (指示)and linking(連接) language
? Develop ideas clearly and the ideas given are easy to understand
? Speak in a clear and the ideas given are easy to understand
? The talk is given an appropriate length
? Opening Sentence
? Well, I’d like to make a short/brief/mini/one-minute presentation on the topic…
? Body (一般講2-3個要點，根據語速和知識點調整)
? First,…Second…d,…
? Closing Sentence
? Anyway, that’s why I think so.
? Thank you very much.
? Thank you for taking your time.
? Thank you for listening.
高級商務英語必備口語知識點(2)
(1) Grammar and Vocabulary 語法與詞彙
測試考生口頭表達時語法和詞彙是否正確，得體並豐富多彩，能否避免詞彙和句型單一或不斷重複相同的詞句。
(2) Discourse Management 話語組織
測試考生運用句子以上語言單位進行口頭交際的能力，包括能否恰當的展開話題，話語是否連貫，流暢，切題(如在提出觀點時能有條理的論證，善於使用銜接詞語等)。口試第一部分，考生要完整回答考官提問;第二部分考生可充分利用機會擴展話語(Your main points Your supporting ideas How to order and link your ideas );第三部分討論中，要求考生圍繞規定題目表達論證自己觀點。我們以後講解真題的時候會給大家模板，這裏就不再舉例子了。
(3) Pronunciation 語音
測試考生清晰發音的能力，根據各個單音，單詞及句子重音，語調節奏的正確性打分。考生要避免母語口音給交際帶來的困難，恰當使用重讀，節奏，語調，清晰發音。
Speak clearly and at a natural speed
(4) Interactive Communication 互動交際
測試考生在兩人或3人小組中積極參與，相互合作，有效交際的能力。打分依據主要看考生能否有能力恰當得體主動引入話題，應答自如，輕鬆轉換話題，充分參與討論，最終圓滿完成題目要求。要注意：考生避免在口試中表現咄咄逼人，不給對方留說話機會;有效的交際應該注意在話語的產出和接受之間能夠輕鬆轉換。
Listen carefully to all instructions
Ask the examiner to repeat any instructions you are not sure about
Give full appropriate answers, not just one or two words Keep to and complete the task. Do not talk about other things. _ood communication means working with and not competing with the candidate
高級商務英語必備口語知識點(3)
1. Travel: the importance of being able to speak foreign languages in international business
2. Marketing: how to assess whether there is a market for a new product
You should carry out a research on the customer demands to see if there is a read need in the market for your new product. The feedback or result will help you to decide whether to launch the new product on the market.
You should pay special attention to your competitors. Detect whether they are going to launch their new product onto the market. if the answer if yes that probably means there is a demand in the market for some new product. Then be quick and put on your rival product to coincide with them.
3. Human resources: how to use staff appraisal schemes
You should see to it that the staff appraisal schemes be a chance for management and employees to come together and exchange ideas, set joint targets and improve the way decisions are reached.
The scheme should have a clear appeal process and any negative feedback should be accompanied by evidence such as dates, times and outcomes. Most importantly ratings should reflect measurable element of the job requirements.
4. Advertising: the importance of television and cinema advertisement
In fact television and cinema advertising both function as a kind of media which tells or even guides people to buy products or services. With the development of the telecommunication television has become the most important carrier of advertisement and as a result of that TV advertising has the largest amount of audience all over the world. They have penetrated into people’s daily life and persuaded them to buy whenever they turn on them. On the other hand the popularity of the movie make every audience be under the influence of cinema advertising at the beginning and end of the movie.
高級商務英語必備口語知識點(4)
f management: how to ensure effective lines of communication between the workforce and management
As the leader of the company you should open up a channel for the workforce and management to communicate directly. For example you can hold a monthly meeting within the company, which is attended by both the reps from workforce and management. They are allowed to talk with each other openly and freely to exchange views and opinions. They can also set common objectives.
You should achieve this effectiveness by making use of up-to-date technologies. For example you can set up a forum on the intranet of your company so that every member can air and exchange their views on the forum. In this way a effective line of communication will be set up.
You should set up an incentive system to make your staff talk with their line managers.
2. Finance: how to ensure accurate cashflow forecasts
you should establish a monitor system in the first place to detect any possible cashflow gap which will occur during your production and operation. This system can calculate the balance between your income and expenditure on a daily base. And should there be any sign of cashflow problems the system will warn your staff to do something about it before hand.
In order to achieve the accuracy you must set up a report system which demands every manager report the current financial status of his or her departments. The information will be collected everyday for you to take consideration.
3. International sales: how to decide which sales incentives to offer a new foreign customer
