商務英語BEC初級常見口語話題(市場營銷)
今天小編給大家帶來BEC初級常見口語話題(市場營銷),一起來學習吧!
市場營銷(產品相關的話題)
產品屬性:
brand 品牌 price價格 quality質量 after-sales service售後服務 reputation聲譽 reliability可信度
一、價格的制定
影響因素:competition競爭 supply and demand供給和需求 customers'perception of price客户對價格的感知
措施:offer seasonal /trade/cash discount to stimulate demand/boost sale 提供季節性/商業/現金折扣以刺激需求/促銷
Carry out survey to find out customers' needs and tastes 對客户的需求和品位進行調查
二、產品推銷/推廣
目的
aim at target market; promote product efficiency;meet and beat fierce competition capture a large market share方式
launch an advertising campaignpersonal selling:employ some experienced salespeoplesales promotion:offer promotional gifts 提供促銷禮品 free samples 免費的樣品 coupons 優惠券 rebate 回扣 loyalty scheme 忠誠顧客獎勵計劃 sweepstake 抽獎 trading stamp優待券contest publicity: mass media好處
attract potential customers boost the sale of product encourage customers to try new products三、客户服務目的
increase the level of customer satisfaction; meet customers' expectation; improve the standard of customer service四、提高服務質量的措施
Have an after-sale services supervision systemstaff training program (improve staff friendliness;the speed of service;learn to deal with customer complaints)check sales figures regularlyobtain feedback from customer (set up a hotline;conduct a survey)五、留住顧客
understand what the customer needs provide high quality product and good service offer some discount to regular customer upgrade interior decoration 升級室內裝飾六、招待客户
招待方式+具體目的
arrange a big welcoming dinner+ show warm welcome/hospitality;make them feel at ease; set a stage for conversation and potential business show them around our company, especially the best part + give them an overview of our facilities and production methods take them to see places of cultural and historical interest/experience cultural events + offer us good opportunities to get to know each other better;give them more insight into our way of doing business;help encourage their busiess interest in china;have a chance to take in the local flavor