聯想新平板電腦內建自主研發APP
Many smartphones and tablets today offer chips, screens and cameras that are more or less similar, and that leaves gadget makers struggling to differentiate their products in other areas.
如今許多智慧手機和平板電腦都大同小異，不外乎是在晶片、顯示屏和攝像頭上做文章，電子裝置生產商很難讓自己的產品顯得卓爾不群。Lenovo Group is trying to do this by offering a suite of its homegrown apps on its new tablet. The Yoga Tablet 10 HD+, which the Chinese personal-computer maker just unveiled at the Mobile World Congress in Barcelona, comes with apps that Lenovo says help users share, protect and manage their data. One app, for example, lets users instantly share photos, videos, music and document files with other devices, without requiring an Internet connection.
而中國的聯想集團有限公司(Lenovo Group Ltd., 簡稱：聯想集團)想出了一個辦法：讓自己新推出的平板電腦Yoga Tablet 10 HD+內建自主研發的套裝軟體。Yoga Tablet 10 HD+是聯想集團在巴塞羅那舉行的世界行動通訊大會(Mobile World Congress)上釋出的一款平板電腦，據聯想集團說，這款產品內建的應用程式能夠幫助使用者分享、保護和管理自己的資料。其中一個軟體可以在不聯網的情況下與其他裝置即時分享照片、視訊和檔案夾。Other Lenovo offerings include camera apps; a security app with antimalware and antitheft features; as well as a data backup app that saves contact lists, text messages and call logs.
聯想的應用套件中還包括相機應用程式、反惡意軟體和防盜竊的加密程式，以及儲存通訊錄、簡訊和通話記錄的備份程式。
The apps preloaded on the new Yoga tablet indicate the growing importance of software in Lenovo's strategy. Around 2010, Lenovo created a team of developers to work on its own mobile apps. Last year, the company launched Qiezi, an app for both Android and Apple's iOS that enables two phones to share data without an Internet connection.
將這些軟體預裝在新款Yoga說明軟體在聯想戰略中的地位越來越重要。2010年前後，聯想集團成立了自己的移動應用程式開發隊伍。去年，聯想在蘋果iOS和安卓商店推出“茄子快傳”應用，可以讓兩部手機在不聯網的情況下交換資料。Still, Lenovo is surely not the only Android device maker focusing on software. Samsung Electronics has been beefing up software development capabilities and creating its own apps such as the ChatON instant messenger.
重視軟體業務的安卓裝置生產商當然不只聯想一家。三星電子(Samsung Electronics Co.)一直在加強軟體研發能力並創造自己的應用程式，例如即時通訊程式ChatON。Lenovo, which overtook Hewlett-Packard as the world's largest PC maker last year, is trying to sell more smartphones and tablets, hoping that mobile devices will become its new engine for growth over the next several years. Lenovo's global tablet market share rose sharply over the past year, but it is still far behind Apple and Samsung. In the fourth quarter, Lenovo was the world's fifth-largest tablet maker with a 4.4% share by shipment volume, up from 1.3% a year earlier, according to research firm IDC. Apple held a 34% share, followed by Samsung's 19% and 's 7.6%.
聯想集團去年超過惠普(Hewlett-Packard)成為全球最大的PC生產商，該集團正在努力提高智慧手機和平板電腦銷量，希望移動裝置成為未來幾年的新增長引擎。聯想在全球平板電腦市場的佔有率去年大幅提升，但與蘋果和三星相比還有很大差距。國際資料公司(IDC)的資料顯示，去年第四季度，聯想集團的平板電腦發貨量佔到全球市場的4.4%，高於去年的1.3%，在業界排名第五。蘋果市場佔有率為34%，三星為19%，亞馬遜()為7.6%。
