雅思寫作滿分範文關於廣告利與弊
雅思寫作高分範文能夠讓考生有效學習遣詞造句的技巧，還能擴展詞彙量。對於基礎薄弱的考生而言，背誦高分範文也是一個不錯的選擇。除了能夠快速提高語法的運用能力之外，還能積累大量的好詞好句。今天爲大家帶來廣告利與弊的雅思寫作高分範文和解題思路。希望能夠幫助到大家。
雅思寫作滿分範文關於廣告利與弊
雅思寫作題目：Advertising encourages consumers to buy in quantity rather than promoting in quality. Do you agree or disagree?
雅思寫作題目講解：
廣告出題種類兩種，一種爲大範圍的(易寫)，如廣告的好與壞;一種爲考察細節的(難寫)，如來自競爭公司的廣告對消費者的影響，而此次考試屬於後者。所以大家要加強審題練習。
雅思寫作範文：
To what extent do you agree or disagree with the following statement?Advertising usually encourages consumers to buy a product or service in quantity rather than promoting its reasons for your answer and include any examples from your own knowledge or experience.
你在多大程度上同意或不同意下面的說法?廣告通常鼓勵消費者大量購買產品或服務，而不是提高其質量。給出你回答的理由，並舉出任何來自你自己的知識或經驗的例子。
Advertising is the life of trade as suppliers want to sell things in quantity; however, the success or failure of every advertisement eventually depends on the quality of a product or service. It may be said that a bad investment is going for quantity over quality, without being aware that customers are becoming more careful with their wallets, especially with the sluggish economy right now. While quality sounds hard to define, you know that it is quality rather than quantity that matters.
廣告是貿易的生命，因爲供應商想大量銷售商品;然而，每個廣告的成功與否最終取決於產品或服務的質量。可以說，一個糟糕的投資是追求數量而不是質量，而沒有意識到消費者正在更加小心他們的錢包，特別是現在經濟不景氣。雖然質量聽起來很難定義，但重要的是質量而不是數量。
The greatest thing to be achieved in advertising is believably, and nothing is more believable than the product itself. So, the most powerful element in advertising is the truth, not half lying. For example, a huge advertising campaign will make a bad product fail faster because it will certainly get more people to know that it is bad.
廣告所能達到的最大成就是可信性，沒有比產品本身更可信的東西了。所以，廣告中最有力的因素是事實，而不是半謊言。例如，一場大規模的廣告活動會使一個糟糕的產品更快地失敗，因爲它肯定會讓更多的人知道它是壞的。
Although advertising is the most effective way to encourage mass consumption, particularly if the goods are cheap and worthless, the bitterness of poor quality is remembered long after the sweetness of low pricing is forgotten. In a certain way, quality is like cooking, and you cannot fake good quality any more than you can fake a good meal.
雖然廣告是鼓勵大衆消費最有效的方法，特別是如果商品便宜且毫無價值的話，但人們在忘掉低價的甜蜜之後很久就會記住質量差的苦澀。在某種程度上，質量就像烹飪，你不能僞造好質量比你可以假裝一頓美餐。
In conclusion, just because quality is more important than quantity, it does not mean that advertising does not play a decisive role in influencing the public mind. The point is that consumers have now become more prudent in spending behaviors and hence are no longer as penny-wise and quality-foolish as before. In all events, suppliers should continue investing in advertising their quality products because, if they stop advertising to save money, it would be as stupid as stopping the clock to save time.
總之，僅僅因爲質量比數量更重要，並不意味着廣告在影響公衆心態方面沒有起到決定性的作用。關鍵是，消費者現在在消費行爲上變得更加謹慎，因此不再像以前那樣精打細算、質量愚蠢。無論如何，供應商應該繼續投資於爲他們的優質產品做廣告，因爲如果他們停止做廣告以節省金錢，那就像停止做鐘錶以節省時間一樣愚蠢。
雅思寫作範文：廣告利弊
TOPIC Advertising is having a bigger influence on our daily lives. Some people believe the negative effects of advertising outweigh the positive effects. What’s your opinion?
我簡單地審了一下題，馬上確定寫作思路爲introduction一段，positive一段，negative一段，最後一段寫出自己的選擇。由於”effects”是複數,所以每段須有兩個ideas。開始覺得沒啥ideas,沒關係，邊寫introduction邊構思，這時候只過了不到兩分鐘，我就下筆了。
Nowadays, no matter where you get around in a city or even in the countryside, it is pretty easy for you to find one or two signs introducing a product. This has been increasingly becoming popular in our daily lives. Whether the influence of advertising is good or bad could be examined as follows. (introduction: 54 words)
We will start by talking about the merits of advertising. Firstly, advertising is informative, which provides the customers with a quick access to the product needed. Take me as an example. I am a new resident of Guangzhou, a metropolitan city located in the south of China. At the very beginning when moving to this city, I did not have a clue about where to purchase all of the necessities for my newly-bought flat. Thanks to the ads on TV and in newspapers, amazingly almost all of the items ranging from furniture to household appliances were settled within a week. Secondly, consumers can expect to have a best price by comparing and contrasting the prices and specifications of the commodity advertised by different suppliers.
(body1: 124 words)
However, advertising involves some defects and I would like to list two of them herein. Initially, the popularity of advertisements has been growing along with the increased layout of design as well as showing up in the marketplace more frequently. The cost will definitely be passed on to the customers. Furthermore, the generation Y would probably lose their individuality because many of them buy the same goods advertised constantly in media during a certain period of time, which makes them appear alike.
(body2------ 82 words)
After the above analysis of the pros and cons, I tend to be in favor of the positive effects. Undoubtedly, nothing is more important than living in a society where ordinary people can enjoy the conveniences and competitive prices brought by commercials. I believe that the negative effects can be minimized through sustainable economic growth and education.
( 56 words ----總共 316 words)
在整個寫作過程，我有意識地應用了下列技巧：
1. 多變表達。如除positive and negative我用了merits and defects， good and bad ，pros and cons。 而advantages and disadvantages來不及用上;還有，advertising=ads=advertisements=commercials， commodity=goods=product=item 等等。
2. 儘量使用長句，由大量採用過去分詞短語及現在分詞短語修飾名詞來實現，從句也不少;
3. 舉出最少一個實例，不講任何空話，不含任何與考題無關的內容;
4. 注意名詞的數及謂語的時態;
5. 用情態動詞及程度副詞來把握語氣;
6. 最後採取歸納法，並對negative effects提出solutions。
雅思寫作最新範文—廣告的利弊
Customers are faced with increasing amounts of advertising due to the competition among companies. To what extent do you think consumers are influenced by advertisements? And what measures can be taken to protect their interests?
作文：
Recently, I found on the internet that advertisements are regarded as another term of pollution to the public. However, hardly could anyone imagine the world it as it certainly brings huge amount of merits. As far as I could tell, the amount of pros that advertising has brought to people has far exceeded its cons.
In the first instance, advertising is the sales gimmick to Oligopolies. In such sort of market, firms complete with each other to gain the market shares. However, they will be reluctant to increase or lower their price because the information is interdependent and consumers have got tones of other substitutes. Therefore, the only way to promote their sales will be through advertising. Some consumers, on the other hands, do find such information useful while choosing what to buy. There is a common sense in it: hardly could an inefficient and stagnant firm invest a great deal of money on investment. In addition to that, big firms are able to lay the cornerstone to provide goods and services with better quality, which might benefit the consumers.
Nevertheless , some argue that people will be easily swayed by advertisement featuring with beautiful movie stars and make irrational decisions or even buy goods on impulse especially when talking about youngsters with less consciousness and experience. This is still a rather minor problem. We can tackle this by taking some measurements. For example, to educate young people not buying goods they don’t need and maybe set a regulation of age limits on purchasing certain goods like cosmetics and high-tech products.
To conclude, advertisements in my opinion will hardly influence people’s purchasing patterns. Instead, some well-made advertisements can approve he aesthetical capability of the viewers. Although youngsters are worried in this advertising explosion century, education and recognition can prevent them from being coned to a great extent.
雅思大作文範文“廣告的利弊”
Some people think advertising may have positive economic effects, while others think it has negative effects on individuals because it will make people feel dissatisfied about what they have and who they are.
Discuss both views and give your own opinion.
一些人認爲廣告對經濟有積極的效果，然而其他人認爲它對於個人有消極的影響，因爲它會讓人們對於自己所擁有的東西和自己的現狀不滿足。
討論雙方並給出你的觀點
(2017.04.22)
Sample Writing:
Nowadays, advertising is omnipresent. Be it routine happenings in our daily life. It’s strong presence is considered as a double-edged sword which means that there are positive as well as negative influences. People in favor of advertisement argue that it benefits economy at all levels, whereas those oppose to it stress on the negative influence towards individual. This essay will discuss both the beneficial and detrimental effects of adverts and conclude my opinion.
omnipresent 無處不在的
routine happenings 常規的事情
presence 存在(n.)
double-edged sword 雙刃劍
detrimental 不利的
Advertising can contribute to economic development in many ways. For enterprises, it helps increase value of products and develops brand awareness, preference and loyalty, so that sales are urged and overall cost is reduced. For the whole society, advertising can encourage companies to compete and provide new products as well as better services which result in greater vitality of the market. Also, more job opportunities are created as the demand for products and services go up because of ad.
enterprise 企業
brand awareness 品牌意識，品牌知名度
brand preference 品牌偏好
brand loyalty 品牌忠誠度
urge 促進，推動
vitality 活力
On the flip side of all the great things advertising offers us, there are many negative aspects to be seen at individual level. Advertising aims to present a product in the best light possible, and the dramatization made up of catchy jingles, ideal special effects and desirable scenes lead to people’s unrealistic expectation of the product and themselves. People can not distinguish between what they want or desire for and what they really need. Powerful, visual advertising presentations compel consumers to purchase goods, services and ideas as a way to achieve emotional fulfillment and to "keep up with the Jones". What’s more, the persona in adverts is usually flawless which make people expect more than they can afford. For example, advertising communicates that men should be handsome, tall, athletic, caring husbands, thoughtful fathers at all times. These images are often unattainable.
flip side 反面
dramatization 戲劇化
catchy jingles 朗朗上口的音樂
unrealistic 不現實的
distinguish between … and … 區分…和…
compel 強迫，促使
emotional fulfillment 情感上的滿足
keep up with the Jones 和左鄰右舍攀比
persona 人設
flawless 無瑕疵的，完美的
athletic 體格健壯的
unattainable 不可達成的
With all these pros and cons of adverts to be considered, I am convinced that taking a balanced view is appropriate at present, since advertising industry is developing, and time will tell all. All we need to do now is to prevent the potential hazards from affecting people’s lives.
hazard 風險
