考前背了不後悔：BEC口語考試必備話題2
Unit One: Company Operation and Management 公司運作和管理
1.2 Internal Communications 內部溝通
相關單詞掌握：
Strategic significance 重要戰略意義
Overall purpose 整體目標
Feedback on performance工作反饋
Communication channel 溝通渠道
Annual reviews 年度回顧
Coping mechanisms 應對機制
Organizational relationships 組織關係
Tangible performance standards 具體工作標準
Two-way communication 雙向溝通
Opinion survey 意見調查
Staff appraisal (對員工的)業績評估，業績考覈
Layout 版面設計
Cartoon picture 漫畫
Management message 管理信息
Subordinate 下級，下屬
Mini-presentation
企業內部溝通在公司運作中起到重要戰略意義（strategic significance）。企業要搞好內部溝通（Internal Communications），首先，要有共同目標（Overall purpose），樹立全員溝通理念增加凝聚力(collective cohesion)。其次，要建立健全的工作反饋制度(Feedback on performance)和效及時溝通渠道(communication channel)，其包括書面溝通（written communication）、口頭溝通（verbal communication）、網絡溝通（internet communication）。接下來，我們看看下面的例子。
| What’s important when…? Communicating management messages to the staff 和員工溝通管理信息需要考慮哪些要點？ all purpose整體目標 back on performance對工作表現的反饋 ch the communication channels豐富溝通渠道 |
First thing first, in my view, I think a successful company is consequence to define a clear and unifying overall purpose among all the employees. The reason is that the overall purpose resemble a beacon to guide the employee, the follower, to turn the purpose into achievable goals, projects, and actions in the next step.
首先，在我看來，我認爲一間成功的公司是得益於在員工中確立了清晰而統一的整體目標。原因是這個整體目標就像是燈塔，指引着作爲執行者的員工繼續把目標分解成一個個可達成的任務、計劃以及行動。
In addition, a timely and correct feedback on performance is the key methods to optimize and evaluate the goals for theupcoming year. The staff perform the annual reviews and give feedback on performance which can help the company to amend or provide continuous effective coping mechanisms.
另外，一個及時準確的工作反饋是企業在完善評估來年工作目標的一個關鍵方法。員工進行年度回顧總結和提供工作業績反饋，有利於幫助公司修改或繼續提供有效的應對機制。
Besides, its broad range of communications activities, channels and media strive to help employees manage and use corporate information they receive in their work and organizational relationships, and it can help them feel both valuedand valuable.
而且，公司通過各種廣泛的溝通活動以及豐富的溝通渠道和媒介，盡力幫助員工管理和運用他們在工作中以及在企業交往中獲得的公司信息,同時讓他們感到公司的重視和自我價值的存在。
Discussion
| E-mail Newsletter電子郵件快訊 You company would like to introduce an E-mail newsletter to send to all members regularly. You have been asked to help co-ordinate the project. Discuss the situation together, and decide: 你們公司意欲創建一份電子郵件快訊，定期發給全體員工。請你們共同協調這一計劃。討論並決定： kinds of articles and information should be included 電子郵件快訊中應包含哪些文章和信息 the newsletter should look like and how often it should be sent 電子郵件快訊的版式、發送週期 |
（1）It should carry articles about the tangible performance standards for staff to follow, and information about any changes in the company, such as new policies, new projects and new managers, etc. this will help to reduce the chance for confusion and misinterpretation of key corporate polices and decisions.
郵件應包括員工須遵守的具體工作標準和一些有關公司的變化，如：新政策，新計劃，新主管等。這樣有助於減少員工對公司的主要政策和決策中所產生的困惑和誤解。
（2）I think we should place emphasis on two-way communication. The newsletter should also focus on the employee side. We should allow our employees to voice their opinions about day-to-day work and corporate development. They should also have a chance to comment on the performance of the managers and point out problems in their work.
我想我們應該着重在雙向溝通上。時事通訊則應側重在員工這邊，允許他們發表有關日常工作和企業發展的意見，並且有機會去評論主管的工作表現以及指出他們工作上的問題。
（3）Besides the contents, the layout is also important. We can use some photos, people usually like to see pictures of themselves and people they know. So it will be able to attract more readers. We can also use cartoon pictures to help illustrate our ideas.
除內容以外，版面設計也很重要。人們通常喜歡看到一些他們自己或者他們熟知的人的圖片，我們可以用這些圖片去吸引更過的讀者，也可以利用一些漫畫對我們的想法加以訴述。
