BBC地道英語口語:Mission Statement 目標宣言
BBC地道英語口語:Mission Statement 目標宣言
Helen: This is Real English from BBC Learning English. I’m Helen.
Zoe: Hello,我是劉佳。
Helen: Today we’re going to look at words and phrases that have recently become part of the English language.
Zoe: 在今天的地道英語中，我們來學一些時下英語中最流行的新詞和習慣表達。
Helen: Stay up to date with new words and expressions that enter English with real English.
Zoe: Helen, 我們今天要學的新詞是？
Helen: Today’s new expression is ‘mission statement’.
Zoe: Mission statement. 給我們來解釋解釋吧，Helen.
Helen: Well, ‘mission statement’ means the official statement of a company’s aims, what they intend to do.
Zoe: 哦，我明白了。Mission statement 意思是 一個公司制定自己的目標或者意圖。能給我們舉個例子嗎？Helen
Helen: Of course. A health insurance company might say ‘ we aim to provide quality medical care for a good price’ or something like that.
Zoe: 對於這個例子，好的醫藥服務就是健康保險公司的mission statement.
Helen: That’s right.
Insert
A: I still think we should raise the price of our new computers.
B: I don’t think we should. It would be against our mission statement, remember? ‘We will provide the best PCs for the lowest price.’
Zoe: So what’s our mission statement, Helen?
Helen: You already mentioned it at the beginning.
Zoe: Did I?
Helen: Yes. Remember, you said ‘In Real English we’ll learn words, phrases and expressions that are new to the English language.’ That’s our mission statement!
Zoe: 哦，這個mission statement就是告訴大家，一件事情的預期目標是什麼。
Helen: Yes, the intention of your company. It’s like if someone says ‘Why are you doing this radio show?’ Our mission statement is the answer to that question.
Zoe: Now I see.
Helen: That’s good! If you understand, then that means our mission has been successful! Anyway, let’s recap – mission statement –
Zoe: 就是指預期目標。Well, it looks like we have to finish there.
Helen: Yes, we have to go. You’ve been listening to Real English from BBC Learning English. Join us again soon for more up-to-the-minute Real English. Bye.
Zoe: See you next time.
