麥當勞也開始自主模式了嗎
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The Wesley Chapel McDonald's on State Road 54 is the only location in the state with the new Create Your Taste menu and self-ordering kiosks. The store is one of only 12 nationwide with both options.
Customers at a McDonald's in Wesley Chapel can order their food at a self-service kiosk.
The new self-ordering kiosks and Create Your Taste menus are the latest for the burger giant trying to stay on top of the fast-food world.
"Our customers are telling us that's what they like, that's what they love, and that's what they want to continue to see us move forward with into the future," said John Frost, who has been the owner operator at this location for 35 years and jumped at the chance to have these kiosks.
"We need to do something different to change the trajectory of our business we have to stay relevant with our customers," Frost said.
國道54號(State Road 54)上的韋斯利教堂麥當勞店是全弗羅裏達州唯一一家能提供“創建自己口味”菜單以及自助訂購銷售機的分店。全美國僅有12家麥當勞能使顧客享受這兩種服務，韋斯利教堂的這家分店便是其中之一。
在韋斯利教堂麥當勞店，顧客們可以在自助機上點餐。
這個漢堡劇透最新推出了新型的自助點餐機和"我創我味來"菜單，努力在快餐業維持其領頭地位。
約翰·弗羅斯特(John Frost)在這家分店做了35年的業主和運營商，這次他抓住機遇，引進了這些自助點餐機。他說道："我們的顧客告訴我們他們所喜愛的。而自助點餐機正式是他們的所愛，他們也想要繼續見證我們向着未來前進。"
弗羅斯特還表示："我們需要標新立異，從而改變生意軌跡。我們的商業要與顧客相關。"
There is even a new station devoted to preparing the Create Your Taste menu items and with a different look. The items take a little longer to prepare and then they're delivered to your table.
"Yeah, I like that option, too, sit down, maybe do a little reading wait for it to come," Fettner said.
But what about that self-ordering kiosk?
"Little bit of a learning curve, but it's kind of playing with an iPad," said Fettner.
"It's better than standing in line and trying to do it with everybody else. Plus it comes with a nice little basket, it's a little nicer dinning," said David Fowler.
麥當勞甚至還有個新的門店正在籌備"我創我味來"菜單選項，顯示的樣子也有點不一樣。(與排隊點餐的食物相比)顧客在自助點餐機上點的那些食物需要更長的時間來準備，然後所點的食物就會被送上餐桌了。
費特納爾稱："對，我也喜歡這種(點餐)選擇。也許坐下讀會兒書，我就能等到漢堡送上來了。"
但關於自助點餐機的反饋如何呢?
費特納爾表示："需要學習一下(如何操作)，但這就像是在玩iPad。"
大衛·福勒說："這比站着排隊更好，還能迎合其他所有人。另外點好的漢堡是裝在一個小籃子中，這樣用餐更爲精緻。"
