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研究顯示 虛假新聞的傳播速度更快!

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A study of 126,000 rumours and false news stories spread on Twitter over a period of 11 years found that they travelled faster and reached more people than the truth.

一項針對11年來在推特上傳播的12.6萬個謠言和虛假新聞報道的研究發現,假新聞傳播速度更快,其受衆比真相的受衆要多。

The most common subject matter was false political news. Other popular topics included urban legends, business, terrorism, science, entertainment and natural disasters.

最常見的主題是虛假的政治新聞。其他熱門話題包括城市傳說、商業、恐怖主義、科學、娛樂和自然災害等。

Twitter provided its data for the research. The firm told the BBC that it is already engaged with trying to devise a "health check" to measure its contribution to public conversation.

推特爲該研究提供了數據。該公司向BBC透露,他們已經開始嘗試設計一個“健康檢查”來衡量其對公衆對話的貢獻。

"False news is more novel, and people are more likely to share novel information," said Professor Sinan Aral, one of the study’s co-authors.

該研究的共同作者之一的希南·阿拉爾教授表示:“虛假新聞更新穎,而人們更可能分享新穎的信息。”

While the team did not conclude that novelty on its own caused the re-tweets, they said false news tended to be more surprising than real news, which may make it more likely to be shared.

儘管該團隊沒有得出新穎性本身導致轉發的結論,但他們認爲虛假新聞比真實新聞更令人驚訝,這可能會使其更容易被分享。

研究顯示 虛假新聞的傳播速度更快!

Prof Aral, Soroush Vosoughi and associate professor Deb Roy began their research in the aftermath of the Boston marathon bombing in 2013.

在2013年波士頓馬拉松爆炸事件後,阿拉爾教授、索羅什·沃索基教授和德布·羅伊副教授開始了他們的研究。

"Twitter became our main source of news," said Dr Vosoughi. "I realized that … a good chunk of what I was reading on social media was rumours; it was false news."

沃索基博士稱:“推特成了我們的主要新聞來源。我意識到...我在社交媒體上閱讀的大部分內容都是謠言,是虛假新聞。”

The team used six independent fact-checking sources, including Snopes and Urbanlegend, to identify whether the stories in the study were genuine.

該團隊使用了六個獨立的事實覈查來源,包括Snopes和Urbanlegend,以確定其研究的故事是否真實。

Their findings, published in the journal Science, included:

他們的研究發現發表在《科學》雜誌上,其中包括:

False news stories were 70% more likely to be re-tweeted than true stories. It took true stories around six times longer to reach 1,500 people. True stories were rarely shared beyond 1,000 people, but the most popular false news could reach up to 100,000.

假新聞報道的轉發率比真實報道的可能高出70%。真實故事要達到1500名受衆,需要的時間(比假新聞)多了六倍。真實故事很少有超過1000人分享,但最受歡迎的虛假新聞可能會達到100000名受衆。