錢包管不住:讓你控制不住消費的10件事
What our neighbors buy affects what we buy, as does our names, the weather, and the type of floor a store has.
鄰居買的東西，我們的名字，天氣，和店鋪的類型都會影響我們的購物。Music manipulates us into spending in flower shops and restaurants.
音樂會刺激我們在花店和飯店消費。Which products are next to each other on the shelf influences what we buy. In fact, one product can catch "cooties" from another.
同一架子上的物品影響了我們的購物取向。實際上，一個商品總能和別的商品進行互補。
Attractive salespeople mess with our heads too, especially if they touch the products. Truth is, we're more satisfied after buying from good-looking people.
美麗的導購也會弄昏我們的頭腦，尤其是在他們觸摸了商品之後。實際上我們更樂衷於在好看的人手裏買東西。Stores use lots of tricks to get us to spend. Limits on how many items we can purchase make us purchase more. So does stocking fewer items.
店鋪會用很多小伎倆促使我們消費。限購以及少庫存往往會讓我們買的更多。The word sale makes us less likely to comparison shop and yellow tags fool us into thinking we're getting a discount even when we're not.
“折扣”這樣的字眼也讓我們不容易進行店鋪的比較，黃色的標籤會迷惑我們，使我們覺得自己買到了便宜貨，儘管有可能並不是這樣。Retail therapy does work, but being happy can end up sapping our self-control in the face of tempting sales.
零售也是個好辦法，開心的感覺能讓我們在面對折扣的誘惑時失去自我控制。Materialism may be connected to unhappiness but buying generic products can reduce your self-esteem.
材料的好壞與滿意度緊密相關，買到材質一般的物品會減少你的自信。Luckily there are fast, easy tricks to avoid buying too much and breaking a budget.
好在有一些快速簡單的辦法阻止你自己過度消費打亂你的消費計劃。Learn the key elements of influence, negotiation and persuasion.
學習影響力，溝通和勸服的核心因素。
