65%的韓國女性不會做泡菜
Korean housewives shun spicy task, survey
Another time-hallowed tradition is dying out in South Korea with 65 percent of women confessing they do not know how to make kimchi, according to a survey.
Another time-hallowed tradition is dying out in South Korea with 65 percent of women confessing they do not know how to make kimchi, according to a survey.
The famed national dish made of fermented and spiced vegetables even has a museum devoted to it. And there are plans to send it into space along with the nation's first astronaut next April.
But the survey of 7,138 women by online shopping site Auction found that 65 percent cannot make it, Thursday's Korea Times reported. 63 percent did not make kimchi because of high vegetable prices.
"It is pretty surprising considering how important the staple food is to Koreans, but the survey demonstrates the latest trend," Kim Jong-Yong, marketing strategist for a leading packaged kimchi maker, told the paper.
Kim, who works for a leading packaged kimchi maker, said housewives are turning to the ready-made product partly because of high vegetable prices.
Experts quoted by the paper said the advent of kimchi refrigerators is another reason women favour the mass-produced item.
The dish was traditionally prepared at home, then stored in jars in the ground during the winter months.
"Since people are getting used to conveniently storing kimchi instead of digging up the ground, they're wanting to go convenient all the way," said a spokesman for the fridge manufacturer.
韓國又一大傳統手藝正面臨失傳。據一項調查顯示，65%的韓國女性不會做泡菜。
韓國的“標誌性菜餚”——由醃製、發酵的蔬菜製成的泡菜還有一個專門的“泡菜博物館”。另外，明年四月，泡菜還將與韓國首位宇航員一起“上天”。
據《韓國時報》本週四報道，該項由Auction網上購物商城開展的調查共有7138名女性參加，調查發現，65%的女性稱自己不會做泡菜。63%的女性稱不做泡菜主要是因爲蔬菜太貴。
韓國一家知名袋裝泡菜公司的營銷戰略師金俊勇在接受《韓國時報》的採訪時說：“這太不可思議了，韓國人離不開泡菜，但我們從調查結果看到了如今的流行趨勢。”
金俊勇說，如今主婦們都買現成的泡菜，蔬菜太貴也是其中的一個原因。
《韓國時報》援引專家的話說，泡菜冰箱的出現也是女性愛買成品泡菜的一個原因。
傳統自制的泡菜到了冬季就得放進罐子儲存在地窖裏。
泡菜冰箱製造商的一位發言人說：“如今人們已習慣於這種便利的儲存方式，再不用去挖地窖了，那就索性方便到底吧。”
