星巴克首家海外咖啡烘焙工坊將落戶上海

STARBUCKS Coffee Company announced that it will bring its first international Starbucks Roastery and Reserve Tasting Room to Shanghai in 2017.

近日，星巴克咖啡宣佈，將在2017年在上海開設海外首家咖啡烘焙工坊以及臻選品鑑館。

Located along Nanjing Road W., one of the world's busiest shopping destinations, the Roastery will be part of the soon to be built HKRI Taikoo Hui Project, Shanghai's newest premium world-class retail, office, and hotel area.

咖啡烘焙工坊坐落在世界最繁華的商業街之一的南京西路上，入駐於即將完工的興業太古匯。興業太古匯是上海最新的集零售、辦公、酒店於一體的建築。

Scheduled to open in late 2017, the new Starbucks Roastery and Tasting Room in Shanghai will be inspired by the first location that debuted in December 2014 in the company's hometown of Seattle.

全新的上海星巴克咖啡烘焙工坊及臻選品鑑館計劃於2017年開放，並且可以從2014年12月開放的公司總部的西雅圖店中獲取靈感。

The 2,700-square-meter Shanghai space will reflect a similar, immersive all sensory experience. This interactive, retail environment will allow customers in China to better understand the craft of roasting.

這家位於上海的門店佔地面積2700平方米，會給人帶來相似的身臨其境的感官體驗。這樣的互動零售環境能夠讓中國的消費者更好地感受烘焙咖啡豆的工藝。

"China represents the most important and exciting opportunity ahead of us. As our first international Roastery, we will take even bolder steps to make this Shanghai location our most stunning store, while making it completely unique and relevant to the Chinese customer," said Howard Schultz, chairman and chief executive officer of Starbucks. "I am confident this will be one of the most highly-anticipated store openings in our international markets."

星巴克公司的主席兼首席執行官霍華德·舒爾茨表示："中國對我們來說代表着最重要和令人激動的新機遇。作爲我們首家海外烘焙工坊，我們會採取更大膽地設計，讓上海這家門店成爲我們最出色的門店，並且讓中國消費者感受到與衆不同和親切感。我認爲這將是國際市場裏最值得期待的星巴克門店之一。"

China is, today, Starbucks largest international market with more than 2,100 stores across over 102 cities, including 55 Starbucks Reserve stores.

現如今，中國是星巴克最大的海外市場。已在102個城市開設了超過2100家門店，其中包括55間星巴克儲備商店。