報紙印上Supreme，身價翻40倍！震驚到我了...大綱

Fans of clothing brand Supreme are paying up to $20 for a copy of the latest New York Post, thanks to a front-page promotion featuring the cult line.
服裝品牌Supreme的粉絲紛紛花20美元買下最新一期的《紐約郵報》，因爲封面都是supreme標誌。

The city publication partnered with New York-based skating brand Supreme for a special front page cover design on Monday. The redesign was published in conjunction with Supreme's new look book for its fall/winter 2018 season line.
Supreme起源紐約，是個滑冰品牌。它和《紐約郵報》合作，設計了報紙的封面圖。報紙的封面設計和2018 Supreme秋冬新款相呼應。

Supreme was seeking "original, never-before-seen, creative ideas" when it approached the New York Post earlier this year for a potential collaboration, according to Shannon Toumey, a co-head of the newspaper's in-house creative strategy agency.
該報刊創意戰略部門聯合創始人珊農·湯梅說，年初，Supreme就找到了《紐約郵報》，想要合作，之後，Supreme公司就在尋找“創新、前所未有的點子”。

"They said that when they're looking to do collaborations, that they really want authentic brand partners," she told the New York Times. "They thought we were an authentic voice of New York."
她說，“Supreme方面表示希望能有一個強有力的品牌合作方。我們就是Supreme想要的紐約權威之聲。”

The clothing brand opened in 1994 and has kept its headquarters in New York despite establishing stores in cities around the world, including in California, Tokyo and London. Its creative partnerships often reflect components of life in New York City — the brand previously released Supreme-branded subway cards, bricks, crow bars and liquor bags.
1994年，Supreme服裝品牌正式成立，總部設在紐約，分店遍佈全球各大城市，其中包括加利福尼亞州、東京和倫敦。Supreme以往的創意合作往往折射出紐約生活的一部分，比如曾經發行過Supreme地鐵卡、積木、撬棍和酒袋。

Jesse Angelo, publisher of the New York Post, told the New York Times the papers “were flying off the shelves” on Monday.
《紐約郵報》出版商傑西告訴《紐約時報》，週一的報紙“很快就搶購一空”。