茅臺或將線上銷售的佔比從30%逐步提升至60%
Kweichow Moutai Co, China's signature high-end spirit maker, said that it expects online sales to account for 60% of its total sales in the future compared with 30% now.
我國標誌性高端白酒釀造商貴州茅臺日前表示，未來希望將線上銷售的佔比從目前的30%提升至60%。
According to a report in China Business News, Moutai earlier had released more than 200,000 bottles of its white spirits into the market to stabilize prices and alleviate supply shortages, but scalpers had purchased most of the products.
根據《第一財經日報》的一則報道，早前貴州茅臺爲了穩定價格、緩解供給短缺而投入市場的20多萬瓶茅臺酒多數被黃牛搶走。
Dong Baozhen, one of the most famous investors in Moutai from the private equity sector, said on his Weibo account that Moutai prices have risen as the company did not manage its sales channel properly.
私募行業著名的茅臺投資人董寶珍在其微博中指出，茅臺價漲的原因是該公司未能管理好銷售渠道。
"The company should sell its products through e-commerce platforms, rather than brick-and-mortar stores, in order to control retail prices," he said.
他表示：“要控制零售價，茅臺應該通過電商平臺，而非實體店銷售其產品。”
A 500-ml bottle of Moutai's classic Feitian 53 percent liquor now retails for 1,499 yuan ($230) on online platform JD and consumers need to make an appointment online to reserve the product first. As of now, the platform has received reservations from nearly 250,000 people.
一款500毫升的茅臺經典飛天酒，目前在網上平臺京東上的價格爲1499元（摺合230美元），並且消費者首先需要在網上預約購買這一商品。截至目前，該平臺已收到近25萬用戶的預訂。
Li Baofang, general manager of Moutai Group, said Moutai will not change the number of its domestic distributors this year.
茅臺集團總經理李保芳稱，茅臺今年不會改變國內經銷商的數量。
The company will adjust its sales structure and release new products in e-commerce platforms and overseas markets. In addition, it will increase the supply of some value-added products such as zodiac commemorative wines.
該企業會調整其銷售結構，並在電子商務平臺和海外市場推出新產品。此外，茅臺還將增加如生肖紀念酒等一些增值產品的供應。
