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最新調查發現 微信正在改變人們的生活大綱

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Messaging app WeChat is being used for an ever longer period of time and is growing into a lifestyle choice embedded into daily activities and interactions, a new survey has found.
一項最新調查發現,人們使用通訊應用微信的時間越來越長,微信正發展成爲融入日常活動和相互交流的一種生活方式選擇。

In 2016, one-third of WeChat's 889 million monthly active users spent four hours or more per day on the app, twice that of a year ago, according to the survey released by Penguin Intelligence, a research arm of Tencent Holdings.
騰訊控股旗下研究機構企鵝智酷發佈的調查顯示,2016年,微信月活躍用戶數達8.89億,其中1/3的用戶每天使用微信的時間在4小時以上,較2015年增加了一倍。

The average daily time spent is also up slightly, now at 66 minutes, surpassing that of Facebook's average 50 minutes recorded last year.
而用戶們每日使用微信的平均時間也略有上升,現在爲66分鐘,超過了去年公佈的Facebook的平均50分鐘的使用時間。

最新調查發現 微信正在改變人們的生活

And it's becoming more pervasive and stickier than ever, creeping into new aspects of life from offline payments to receiving newsfeeds.
相比以往,微信正在變得更加普遍、更加貼近生活,並逐漸擴展到了線下支付和新聞推送等生活的新方面。

The survey also found a majority of newly-added contacts of WeChat users are casual acquaintances, notably in work-related communication. Such a trend is turning the app into a virtual workplace.
調查還發現,微信用戶的新增好友多數屬於“泛好友”,來自工作交際圈的“泛好友”尤其多。這一趨勢正在將微信變成虛擬辦公場所。

Over 80% of users have handled office work on WeChat, from transferring files and coordinating tasks to taking video calls and making transactions.
從傳輸文件、協調任務到視頻通話、進行交易,超過80%的用戶在微信上有過工作行爲。

"The all-in-one super app is radically changing the way I live. When lining up for coffee, I can't see a single customer holding a wallet — instead they hold mobile phones over a reader and the lattes are theirs," said Fred Wellington, an Australian auditor working in Shanghai.
在上海工作的澳大利亞審計佛瑞德·威靈頓表示:“這款功能齊全的超級APP正在從根本上改變我們的生活。在排隊買咖啡時,我看不到一個拿着錢包的顧客--他們只要把手機在終端上靠一下,就可以拿走一杯拿鐵了。”