如何設定你的有效目標？請避開這5個誤區

Goal setting is an important part of being a successful small business owner. Without goals, it's difficult to identify ways you can grow, develop, and move forward toward continued success.
一位成功的小型企業管理者，要學會設定明智的目標。如果沒有目標，就很難找到形成、發展和通往持續成功的道路。

When it comes to goal setting, the best advice can often come from looking at what we shouldn't be doing. This helps us avoid mistakes that can cost a significant amount of time and effort down the road. So in order to make your goal setting as efficient as possible, here are five common goal setting mistakes you should try to avoid in your small business.
當談到目標設定的時候，最應該做的就是辨別當前最不應該做的事情。這樣能夠讓我們在前進的道路上減少許多不必要的失誤，節省時間和精力。所以爲了把目標設定爲最有效的模式，下面有5個最常見的小型企業者在設定目標時容易犯的錯誤，要好好注意了。

1. Waiting for the Perfect Time to Start
1. 一直等待合適時機

Goal setting is such a broad process that if you don't have any idea of what you want to accomplish, it can be very overwhelming. Sometimes, when we hit these feelings of overwhelm we tend to procrastinate because we don't feel prepared to tackle what seems like a huge process. The problem is, if you put off goal setting, waiting for a lot of free time, the perfect goal, or some other elusive marker that it's the perfect time to start, you may end up wasting months or maybe even years.
設定目標涉及面很廣，若你對自己想要實現的事情沒有任何概念的話，這會讓你感到壓力巨大。有時候，當我們感到壓力感侵襲的時候，我們就想拖延事情的進度，因爲我們還沒準備好去解決這麼一個看起來廣泛的過程。問題在於，如果你延遲設定目標，等待有了寬鬆的時間，那麼那個最完美的目標，或某些難以捉摸的標誌性事件到了合適的時機纔去着手，最終只會浪費你好幾個月甚至好幾年的時間。

The way to avoid this is to just start, today. Take one baby step and before you know it, you will be on your way to setting and reaching your goals.
避免出現這種情況的方法就是馬上着手，今天開始。先走一小步，然後再瞭解它，那麼你就能慢慢確定目標並向它前進。

2. Failing to Check If Your Goals Are SMART
2. 無法判斷哪些目標是合理的

A SMART goal is one that is specific, measurable, attainable, realistic and time-based. The SMART goal setting process exists for a reason — if your goals are not SMART you may find that you're chasing an impossible dream, something that's not entirely feasible.
一個合理的目標應該是細節豐富，可測量，可實現，同時具有現實性和時效性的。制定合理目標的過程有它的存在意義——如果你的目標並不合理，你就會發現你在追逐一個不可能的夢，做一件不切實際的事情。

Make sure you run your goal through the SMART checklist before you dive in so you can avoid wasting time and energy.
切記在你投入到目標其中之前，要徹底審視合理的要素，以此避免時間和精力的浪費。

3. Not Working on Your Goals Every Day
3. 沒有每天投入到目標的實現

Small business owners are notoriously busy with many different things, every single day.
小型企業的管理者總會瞎忙各種各樣的事情，每天如此。

So while we may take the time to set goals, many of us set them and forget them. Goal setting and achievement is an organic process that requires constant attention and frequent adjustments.
所以儘管我們可能需要花時間設定目標，但是許多人都只是設定了目標後就忘了。目標設定與事業成就是一個有機過程，需要持續關注和頻繁調整。

Setting a goal at the start of a New Year and not looking at it again until July is not likely to result in success. Instead, create a goal, then drill down into daily, weekly, and monthly actions you can take to achieve your goals.
在新年設定了目標，然後等到7月才複查它，你這樣不會獲得成功。相反，如果你設定了目標，然後把它逐步落實到每天，每週和每月的工作任務當中，你就能由此實現目標。

4. Not Being Flexible
4. 一成不變

Structure and consistency are vital when it comes to goal setting, but too much can cause you to miss out on big opportunities. While you want to create an action-oriented system that helps you make forward-moving progress toward your goals every single day, you also need to remain open to changes that may make the end result even better than you imagined.
在設定目標的時候，的確不得不注意目標的架構和穩定性，但是過度注重這兩個因素，也會令你失去重要的商機。雖然你想建構一個以行動爲導向的系統，在每天工作中推動你向目標前進，但是你也需要保持開放的心態，善於轉變，也許最終的結果比你原本想象的更驚人。

This kind of flexibility may present you with a new way to accomplish your goal that you never thought of, or maybe even change your goal into something even better. So work to stay structured, but be open to changes during the process.
這種靈活性也許會讓你找到一個意想不到的實現目標的方法，或甚至讓你調整目標，得出更好的結果。所以要保持條理性，也要在實現目標過程中敢於做出改變。

5. Forgetting to Celebrate Your Successes
5. 忽略對成功的慶賀

When we set goals, we tend to get so focused on the end result. We work very hard to get from point A to point B so it's common to lose track of successes that happen in between. Set milestones and stop to celebrate each small success along the way. This will help you build momentum and will make the big finale that much sweeter because you will have tracked each success that helped you get there.
我們設立目標，就傾向於關注最終的結果。我們從A點努力奮鬥走到了B點，所以我們也很容易忽略努力過程中的發現所得。在實現目標的過程中，不妨設立一些里程碑，然後每到達一個里程碑的時候，停下來慶祝一下。這樣能夠爲你增加動力，還會在實現目標的時候感到更加有成就感，因爲你已經記錄下助你實現目標的這些小成就了。