職場誤區：營銷人員嘴皮子溜就夠了

All generalities aside, sales professionals hate having to do paperwork. Doing paperwork or process related tasks take them out of the field, away from customers and prospects and don't help to advance any sales cycles. In short, having to do paperwork is a miserable task for sales reps.
撇開所有的泛泛而談，營銷專員們都非常厭惡處理文書工作。因爲處理文書工作和處理相關的任務會把他們帶離所在的工作領域，遠離現有與潛在的客戶並且對他們個人晉升毫無幫助。簡而言之，處理文書工作對於推銷員來說是一件及其痛苦的事情。

Is it necessary? Sure. Many sales companies (most) require that their sales force not only close business but get whatever required paperwork signed by their customers.
有這個必要嗎？當然。許多營銷公司（常常）需要他們的銷售團隊既能做成生意還能簽好訂單。

Meaning, in most cases, that the burden of handling and processing paperwork falls squarely on the shoulders of the sales professionals.
也就是，在很多情況下，應對和處理文書工作的重擔正正落在了營銷專員的肩膀上了。

But that fact doesn't make doing paperwork any easier.
但事實上完成這些文書工作並沒那麼容易。

Set Aside Time
騰出時間

The biggest hassle about doing paperwork is the time it takes. While some companies have streamlined their paperwork and the processes that go along with the paperwork, many still have a process that takes way too much time, effort and creates entirely too many headaches. But it still needs to be done.
處理文書工作的最大麻煩就是花費非常多的時間。雖然有些公司已經把文書處理的過程流程化了，但仍有花費太多時間，精力，讓人頭疼不已的流程。但你還得完成它。

If you have a good time management system in place, you probably have carved out time for all the more "sales related" tasks that you do.
如果你能合理地安排時間，那麼你就能騰出點時間去處理“營銷相關”的任務了。

Prospecting, following up with customers, getting referrals, dealing with upset customers and improving your sales skills already have time allotted in your daily or weekly schedule. Why not build in an hour or two to work on paperwork and other sales process related tasks?
尋找潛在客戶，跟進顧客的情況，獲取下線，處理顧客的投訴，提高個人的營銷技能早已設置爲個人的每天或每週待辦事項了。何不騰出其中的1到2小時處理文書工作、其他時間處理相關的任務呢？

Doing so will take the urgency out of the tasks and help ensure that you have the time you need to get all your paperwork completed, turned in and processed.
這樣做的話能把最緊急的任務先完成了並且確保你能把文書工作完成，縮小任務並處理好。

Haste Makes Waste
欲速則不達

Knowing that doing paperwork is a least favorite task of sales people, many either put it off till the last minute or rush through the process just to be done with it. And what happens when things are rushed? Mistakes are made.
瞭解完成文書工作對於營銷人員來說是最不想碰到的工作了，許多人要麼把它推遲到最後期限的時候才完成，要麼就草草了事。那麼會發生什麼事情？忙中就會出錯了。

This is all about attitude. If you can't get yourself to the point where you actually enjoy doing paperwork, strive to at least see the time spent doing it as useful, needed and important. After all, if you don't do your paperwork or do it poorly, you probably won't hit your quota and your commission check will remind you of your miss.
這跟態度有關。如果你不能讓自己享受完成文書工作的過程，那至少也追求把時間花到點子上。畢竟，如果你不完成你的文書工作或者做得很差，你很有可能無法達到完成的數量，並且審覈委員會還會提醒你你的工作錯漏。

The Fortunate Few
少數的幸運兒

If you believe that sales professionals should never have to do their own paperwork and should never be asked to handle process-related tasks, then you either are delusional or are working for the wrong company.
如果你認爲銷售專員永遠都不應該自己處理文書工作，或永遠都不應該被叫去處理流程相關的任務，要麼你癡心妄想，要麼進錯公司了。

Believe it or not, there are plenty of sales reps who have quit their jobs solely because they were expected to deal with paperwork.
無論你信不信，許多銷售人員辭職僅僅是因爲被叫去處理文書工作了。

If you believe firmly that you are in sales and that no sales professionals should ever have to worry about paperwork, you may want to find a sales company that doesn't demand any process work from their sales team.
如果你認爲你個人身在銷售行業，並且任何的銷售專員都不應該有處理文書工作之憂，那麼你會發現這家營銷公司並不需要處理任何的流程任務。

If you find one in your industry and are able to secure a position, know that you are among the fortunate few as most sales companies are putting more responsibilities on their sales team instead of taking tasks away.
如果你發現同行中有人能穩保職位，你就會了解這些只是少數的幸運兒，因爲大多數營銷公司都賦予更多的任務而不是減輕工作量。

Paperwork may just be part of the job!
文書工作也許正是工作的一部分！