特朗普為了連任總統，已經花巨資做廣告了
Trump is already massively outspending Dems on Facebook and Google ads
特朗普斥巨資在臉書和谷歌上做競選廣告
President Trump’s 2020 reelection campaign has already spent $4.5 million on Facebook and Google ads in the first two and a half months of 2019, reports Axios.
根據Axios的報道，川普總統為了2020年的總統再選，在2019年的頭兩個半月斥資450萬美金在臉書和谷歌做廣告。
That data comes from Facebook and Google’s political ad transparency reports, which have been aggregated by Bully Pulpit Interactive.
數據來源於臉書和谷歌的政治廣告透明度報告，是由Bully Pulpit Interactive收集。
While $4.5 mil is a drop in the bucket in the grand scheme of things when it comes to ad spending for presidential reelection campaigns, Trump’s ad spending is shocking when you compare it to how much all of the Democrats who are currently in the race have spent combined.
450萬美金對於什麼宏偉的計劃來説不過是九牛一毛，不過當你比較了這些錢是所有民主黨候選人競選花的總和，川普為總統再競選拿出這麼多錢確實讓人吃驚。
圖片來源：視覺中國
In total, the 15 Democratic candidates have spent $2.89 million. Again, that’s across 15 Democratic presidential candidates.
15位民主黨候選人共花費了289萬美金，強調下，是15位民主黨總統候選人哦。
The Democratic candidate who leads Facebook and Google ad spend so far is Elizabeth Warren, who spent $595,200 on ads in the first two and a half months of 2019.
在2019年頭兩個半月，在臉書和谷歌上花費最多的民主黨候選人是Elizabeth Warren共花費59萬5千2百美元。
She’s followed closely by Kamala Harris, who has spent $438,300 in the same period.
同期緊隨其後的是Kamala Harris花費43萬8千3百美元。
Of course, the gap between what Trump’s reelection campaign spends and what the top Democrats’ campaigns spend will narrow as the races advance and we move closer to the 2020 elections.
隨着2020年競選的臨近和競爭逐步激烈，川普再選的花銷和民主黨的頭牌候選人花費差距會逐步減小。
But given how much money Trump’s campaign has already plowed into Facebook and Google ads, it shows just how important online ads are for targeting his base.
不過鑑於川普在臉書和谷歌上願意在網砂鍋內花多少錢，就意味着網絡廣告對於他的選票基礎有多重要。
That’s especially true of Facebook, which has received the majority of Trump’s online ad dollars.
這對於臉書來説是最真實不過了，因為它佔了川普大部分的廣告支出。
Of the $4.5 million Trump has spent on online ads, $3.5 million went to Facebook, with only $1 million going to Google.
在總的450萬美金中，臉書拿了350萬，只有100萬美金讓谷歌收入囊中。
翻譯：林潯鷗
