名人代言廣告之我見 My View on the Ad Done by Celebrity

Turning on the TV, we can see numerous advertisements done by thecelebrities including the film stars, singers and so on. Some people believe itis worth the efforts because they think what the stars have said in the ads aretrue and convincing while some other people worry that the information in theads may be misleading to the consumers. So far as I am concerned, theadvertisements done by the celebrities should be limited.

打開電視，我們可以看到大量由名人，包括電影明星、歌手等等代言的廣告。有的人認爲這是值得努力的，因爲他們認爲明星們在廣告中所說的是正確切有說服力的，而其他人擔心廣告中的信息可能會誤導消費者。在我看來，名人代言的廣告應該受到限制。

First of all, the celebrities, while receiving the handsome pay foradvocating some products, should be responsible for what they have said in theads for the credibility is priceless. We have heard of some cases about thefalse information in the ads and a number of stars have been accused by thecustomers for their misdeeds. What is more, the customers should become carefuland critical about the information they see in TV. It does no harm to thinktwice before buying the products advertised by the stars. Finally, thegovernment needs to tighten the control over the broadcasting of theadvertisement.

首先，名人在宣傳產品的同時也得到可觀的報酬，他們應該對在廣告中所說的負責，因爲廣告的信譽是無價的。我們已經聽說了一些有關廣告中的虛假信息的案例，很多明星因其誤導而被消費者控告。另外，消費者對在電視上看到的信息應該小心和批判。在購買明星代言的產品前三思而後行是百益而無一害的。最後，政府需要加強對廣告廣播的控制。

To sum up, the stars should be responsible when doing the advertisementand in the mean time, the consumers should be careful when shopping.

總之，，明星在打廣告的時候應該負責，同時消費者在購物時也應該小心。