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瑞幸咖啡要打入中東和印度市場

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Luckin continues to expand at jaw-dropping speed as it announced plans to open shop overseas for the first time.

瑞幸咖啡持續快速擴張,首次宣佈了在海外開店的計劃。

The Starbucks challenger from China said it has signed a memorandum of understanding to set up a joint venture with Americana Group, a major international food group.

這個星巴克的中國勁敵稱已經與Americana集團簽署了成立合資企業的諒解備忘錄,Americana集團是一家大型國際食品集團。

The deal will see Luckin launch a new retail coffee business in the Greater Middle East region and India, said the company that in May took public its 18-month-old business.

瑞幸在五月份上市時剛成立18個月,該公司稱通過這項協議瑞幸將在大中東和印度地區開展咖啡新零售業務。

Its partner has a far longer track record. Founded in Kuwait more than 50 years ago, Americana owns the local franchises of KFC, Pizza Hut, Friday's, Costa Coffee and other prominent casual dining brands across the Middle East and North Africa.

它的合作伙伴經營時間更久一點,Americana集團50多年前成立於科威特,擁有全中東和北非地區的肯德基、必勝客、星期五餐廳、Costa咖啡和其他知名休閒餐飲品牌的經營權。

瑞幸咖啡要打入中東和印度市場

Luckin did not provide further details of this new venture and a spokesperson for the company declined to comment when contacted by TechCrunch.

瑞幸未給出這家新企業的更多詳情。TechCrunch(美國科技類博客)聯繫該公司時,其發言人拒絕置評。

But there's still a lot to read into its international foray.

但這次國際合作仍有許多值得品味之處。

For one, Chinese companies have had a growing presence in the Middle East and India in recent times as Beijing puts forward its Belt and Road infrastructure development and investment initiative.

比如,有了北京“一帶一路”基礎設施建設和投資倡議,最近入駐中東和印度地區的中國公司越來越多。