調查顯示 女性週一時感覺最糟糕

Monday mornings are rarely a time for celebration. We're too rushed to put on a decent face of make-up, too tired to go to the gym, and very possibly nursing the effects of an excessive weekend.

週一早晨可不會是慶祝的時光。我們匆匆出門、沒時間打扮的漂漂亮亮的，工作疲乏得不想去健身房，而且很可能遭受週末娛樂過度帶來的不適應感。

And now there's another reason to hate Mondays as a study reveals that not only do we feel ugliest on the first day of the working week - but that information is used by cynical beauty companies who cash in on our insecurities.

現在我們又多了一個討厭週一的理由--一項研究顯示，不僅我們在一週的頭一天覺得自己最難看，而且刻薄的美容公司正在利用我們的這種不安全感來賺錢。

The study, by London-based global media agency PDA, was designed to discover when women felt at their most unattractive - and therefore at their most vulnerable to be marketed to by beauty firms.

位於倫敦的全球傳媒機構PDA進行了一項研究，旨在發現女性感覺自己最不具吸引力的時間點--也就是她們對美容公司的銷售策略最無力抵制的時候。

The company questioned women aged 18 and over to identify when they feel most vulnerable about their appearance in order to determine the best timing for beauty product messages and promotions.

該公司向18歲及以上的女性發放問卷，以此辨明女性對自己的容貌感覺最脆弱的時間，從而確定投放美容產品信息和促銷手段的最佳時間。

The results showed that 46 per cent reported feeling at their worst on Mondays.

研究結果表明，46%的女性稱其感覺自己在週一最爲糟糕。

Reasons cited took in stress, lack of motivation to make an effort and visible and emotional effects of the weekend showing on the face.

研究認爲上述現象的原因有壓力、缺乏努力工作的動力、以及顯而易見的，從面部表情可以看出的週末活動留下的情緒影響。

The report showed that women feel their best on Thursdays, when the working week is coming to an end and the weekend is in sight.

結果顯示，女性在週四感覺自己狀態最佳，這時一週的工作日接近尾聲，週末近在眼前。

The information gleaned works both ways. While sometimes it suits a company to catch a customer when they're feeling low, in other situations it might be best to engage with a customer feeling happy and confident.

這項收集來的信息有兩種運用方式。一些公司也許適合於在顧客自我感覺低落的時候抓住顧客的心，而另一些公司也許更適合於在顧客情緒良好、充滿自信的時候跟顧客打交道。

Identifying the right time to engage with consumers with the right message is Marketing 101,' said a spokesman for PHD.' But when you are trying to connect with women on so personal an issue as appearance, it can be even more important to understand the wrong time as well.'

“選擇正確的時間，用正確的信息和顧客交流是銷售的基本原則”，一位美國PHD公司的發言人說道，“可是當你試圖跟女性就外貌這樣的私人話題進行交流的時候，除了要了解正確的時間，還要了解錯誤的時間，這也許是更加重要的。”