迪士尼的魔法手環
Disney's MagicBands Make Theme Park Experience Even More "Magical"
迪士尼的魔法手環
What's more magical than being at a Disney theme park? How about being at one where everything from tickets to park itinerary, fast passes, and even dinner reservations, is taken care of before you even enter the park. Sounds too good to be true? Then you have not met Disney's incredible MagicBands!
還有什麼比迪士尼公園更神奇的呢？如果門票、行程表、快速通道甚至訂餐都能在你去遊玩之前準備好，會不會令你難以置信呢？那麼就來看看迪士尼神奇的魔法智能手環吧！
Those that decide to buy the $12.95 USD MagicBands can instantly select their favorite rides. Their request is quickly analyzed by the company's smart servers to create a custom itinerary, complete with a map that can be viewed on a smartphone. MagicBands also enables them to reserve their fast passes electronically.
花費12.95美元購買手環的遊客可以快速選擇他們喜歡玩的項目。他們的申請由公司的智能服務器分析後，會迅速生成一份遊覽行程表，在智能手機上能觀看到地圖。智能手環還能讓他們預定快速通道。
But we get ahead of ourselves. For visitors that choose the "Magic Express" option, the royal treatment begins the minute they land in Orlando. That's because they are instantly whisked away in a waiting shuttle so they can start their park experience immediately. Mundane stuff like waiting for luggage is done by members of the Disney World Resort staff, who also ensure it is safely delivered to their rooms.
但是精彩的還在後面。選擇“魔法快運”功能的有課，在奧蘭多着陸的時候就能立刻享受高級待遇。因爲他們下了飛機就被在機場等待的飛機接走，從那一刻就開始體驗遊園樂趣。迪士尼的員工還會在機場看護行李，確保它們安全運送到遊客的房間裏。
While the power of the MagicBand is demonstrated throughout the park, nowhere is its impact felt as dramatically as at the "Be Our Guest" restaurant. Visitors can not only use it to make reservations but also place their food order. Hence as soon as they enter the restaurant they are ushered to their tables and served almost immediately. This means that patrons don't waste precious park time waiting around for a table or food.
雖然公園到處都可以應用到魔法手環，但在“Be Our Guest”餐廳會有更爲新奇的體驗。遊客不僅可以用手環點餐，還能自定義上餐順序。這樣一來，他們一進餐廳就能立刻上餐，享受服務，也就節省了等座位和上餐花費多餘的停車費。
So how does Disney make this magic happen? The answer lies in the RFID (radio frequency identification) chip embedded inside each MagicBand. Capable of transmitting more than 40-feet in every direction, it can be used for both short and long-range communication. The former comes in handy when guests scan the MagicBands to enter their hotel room or pay for purchases at the park.
迪士尼公司怎樣實現這樣的服務呢？靠的是嵌在手環中的RFID芯片。該芯片可以在40英里遠的任何方向實現數據傳輸，遠近距離的交流都沒問題。近距離的使用的例子主要是遊客進入賓館房間和在公園裏購物付款時均可刷智能手環。
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