多家贊助商終止對羅切特的贊助
Speedo and several other companies have stripped US Olympic swimmer Ryan Lochte of his sponsorship following the controversy the gold medal winner sparked at the Rio games by allegedly lying to Brazilian police about being robbed at gunpoint.
Speedo和其他幾家公司停止了對美國奧運游泳選手瑞安•羅切特（Ryan Lochte，上圖）的贊助。此前，這位奧運金牌得主涉嫌向巴西警方謊稱自己遭到持槍搶劫，此舉在里約熱內盧奧運會上引發了爭議。
The US arm of the maker of swimming trunks and costumes said: “We cannot condone behaviour that is counter to the values this brand has long stood for. We appreciate his many achievements and hope he moves forward and learns from this experience.”
泳褲與泳衣生產商Speedo的美國分公司表示：“我們不能容忍與本品牌長期以來支持的價值觀相牴觸的行爲。我們欣賞他取得的許多成績，希望他繼續進步，從這次經歷中吸取教訓。”
It added that as part of the decision to end its decade-long relationship with Mr Lochte, Speedo will donate $50,000 of the swimmer’s undisclosed fee to Save The Children in Brazil.
該公司補充道，在決定終止與羅切特長達十年的贊助關係的同時，Speedo將從原定給羅切特的贊助費（具體數額不詳）中拿出5萬美元，捐贈給救助兒童會(Save the Children)的巴西分支機構。
Ralph Lauren, the fashion design label, said it would not be renewing a sponsorship contract with Mr Lochte that was specific to the Rio Olympics. Airweave, a Japanese maker of mattresses, said that “after careful consideration” it would end its partnership with the swimmer. Syneron-Candela said that its Gentle Hair Removal brand would no longer sponsor Mr Lochte, saying that it expected the same high standards of behaviour from its business partners as it does its employees.
時裝設計品牌拉爾夫•勞倫(Ralph Lauren)表示，它將不會與羅切特續簽一份專門針對里約奧運會的贊助合同。日本牀墊生產商Airweave表示，“經過認真考慮後”，它將終止與這位游泳運動員的合作關係。Syneron-Candela稱旗下的Gentle Hair Removal品牌將不再贊助羅切特，並表示它對商業合作伙伴行爲標準的期許與對自身員工行爲標準的期許一樣高。
The moves, which followed Mr Lochte’s apology last week for his behaviour at the end of a night of revelry, highlights how sensitive a high-profile athlete’s behaviour is outside the stadium as well as in it. It is a lesson for companies that endorse athletes to ensure that their personalities align with the brand message, marketing experts said.
上週，羅切特爲他在一個狂歡夜結束時的行爲道了歉。上述贊助商採取的行動表明，一位知名運動員在運動場內外的行爲是多麼容易造成影響。營銷專家表示，這個教訓告訴那些讓運動員爲自己代言的公司，要確保這些運動員的個人品格與自己的品牌內涵相符。
The decision will be a blow for Mr Lochte. Athletes so closely associated with the Olympics but without global renown such as sprinter Usain Bolt often only have a short window with which to win potential endorsements, analysts said.
停止贊助的決定對羅切特來說將是個打擊。分析師表示，對於跟奧運會聯繫如此緊密但不像短跑選手尤塞恩•博爾特(Usain Bolt)那麼有全球知名度的運動員而言，贏得潛在贊助的窗口期很短。
Mr Lochte’s agent could not immediately be reached for comment.
記者無法立刻聯繫上羅切特的經紀人請其置評。
