蘋果手機在印度遇冷! iPhone 6s上市兩個月降價16%

Apple has trimmed the prices of its newest iPhones in a country where their cost is beyond the reach of most consumers, according to a news report.

根據一項最新報告顯示，由於印度多數國民的購買力與最新款iPhone的價格相差太遠，蘋果日前降低了其產品在印度的價格。

The company has lowered prices on its iPhone 6S and iPhone 6S Plus by up to 16 percent in India as demand for the devices fell, the India-based Economic Times reported Monday.

據印度經濟時代報道，由於對設備需求的下降，蘋果公司在印度將iPhone 6s和iPhone 6s Plus的售價最多削減了16%。

The 16GB iPhone 6S now sells for 52,000 to 55,000 rupees, down from 62,000 rupees two months ago, four large retailers told the Economic Times. The price cuts extend to all models and capacities.

四大零售商告訴經濟時代，16GB的iPhone 6S現在售價已經從兩個月之前的62000盧比下降到大約在52000到55000盧比。並且降價的幅度已經擴大到所有型號和容量的機器。

Apple apparently needs to be more price competitive in India, the world's third largest smartphone market behind China and the US. Indian consumers typically gravitate toward phones priced under $300, such as those made by Chinese vendor Xiaomi and local brand Micromax. Apple has been grappling with weaker demand for its iPhone 6S lineup in India and just a 2 percent market share as chief rival Samsung leads the field with lower-cost phones manufactured in the country.

蘋果公司這一做法很明顯是要讓iPhone在印度更有競爭力，印度也是除了中國和美國之外的第三大智能手機市場。印度消費者願意購買的手機通常在300美元以下，比如來自中國的小米手機和印度當地品牌Micromax。目前，蘋果在印度的市場份額僅佔2%，而其主要對手三星則憑藉在當地生產的低價手機成爲"行業大哥"。

With a population of more than 1.2 billion people, India is a critical battleground for smartphone makers. It became the world's fastest growing smartphone market last year, research firm IDC said in November 2014. India is expected to surpass the US as the world's second-largest smartphone market behind China in 2017, Strategy Analytics said in July.

擁有超過12億人口的印度無疑是智能手機廠商極其重要的戰場。2014年11月，IDC公司的報告指出，印度在該年已經成爲了世界上智能手機數量增加最快的國家。而今年的7月份，Strategy Analytics表示，在2017年，印度將會超越美國，成爲緊隨中國之後的世界第二大智能手機市場。