社科院:我國網絡文化消費三低特徵明顯

Consumption of online culture in China is dominated by younger people with lower education levels and incomes, according to a report released by the Chinese Academy of Social Sciences.

中國社會科學院發佈的一份報告顯示，我國網絡文化消費羣體主要由年齡低、學歷低、收入低的用戶主導。

Users of online products or services, such as literature, music, games and videos, are mostly younger people. Among them, twenty percent hold a Bachelor's degree and over half have a monthly income less than 3,000 yuan ($460).

大部分使用網絡文學、網絡音樂、網絡遊戲、網絡視頻等網絡產品、服務的消費者爲年輕人。他們當中擁有本科學歷的僅佔2成，超半數月薪不到3000元（摺合460美元）。

The study shows over one million people work in the culture industry in each of six provinces, led by Guangdong (3.74 million) and Jiangsu (2.27 million).

這項研究顯示，我國六個省份的文化產業就業規模已超過百萬人，廣東省以374萬人排名第一，江蘇省以227萬人緊隨其後。

Thanks to government efforts to protect copyright, the number of paid users reading literature is increasing year by year, at 28.9 percent, though nearly 50 percent are willing to spend as much as 3 to 10 yuan for online consumption.

由於政府對保護版權的努力，閱讀文學作品的付費用戶的數量在逐年增加，達到28.9%。3~10元是用戶可接受的主要付費區間，佔比接近50%。

The report also forecast rapid growth in the cultural industry thanks to development of information technology and integration of traditional and new media.

該報告還預測，由於信息技術的發展和傳統媒體與新媒體的融合，文化產業還將快速增長。

Internet companies are also fundamentally reshaping the filmmaking industry in areas of financing, ticket sales, and distribution, according to the report.

根據該報告指出，互聯網企業也正在從根本上重塑電影產業的融資、門票銷售、配送多個領域。