我國國內大部分景點遊客重遊率較低

Experts said Chinese tourist attractions generally score poorly in terms of revisit rate.

據有關專家表示，國內旅遊景點在重遊率方面的得分普遍較低。

In a recent tourism forum, Chen Zongbing, president of Legend Cultural Development Co, said most tourist attractions in China failed to hit a repeat visit rate of 1%, based on field surveys.

傳奇文化發展集團董事長陳宗冰在近期的一個旅遊論壇上指出，根據實地調查，國內大部分旅遊景點的重遊率不足1%。

His view is shared by Dong Guanzhi, vice president of the Institute of Tourism Planning and Designing at Guangzhou-based Jinan University. Dong said about 83.6 percent of tourists to Disneyland in Tokyo repeat their visits, while in China the highest was only 28.3 percent.

他的觀點得到了廣州暨南大學旅遊規劃設計研究院副院長董觀志的贊同。董觀志表示，東京的迪士尼樂園重遊率高達83.6%，而在中國，這一數字最高的僅爲28.3%。

Dong added smaller tourist destinations face difficulties in luring visitors back for purposes of development.

董觀志還表示，相對較小的旅遊景點在吸引遊客重遊方面，因爲開發原因而面臨着困難。

Research institute Qianzhan estimates the average rate of repeat visitors of tourist attractions at around 70% in countries with developed tourism industries while only a few destinations in China's Yunnan, Guizhou and Sichuan succeed in attracting repeat customers.

前瞻研究院估計，在旅遊業發達國家，旅遊景點的重遊率均值爲70%左右，而國內只有雲南、貴州和四川的少數景點能成功吸引回頭客。

Wei Xiang, an associate professor with the National Academy of Economic Strategy under the Chinese Academy of Social Sciences, suggested tourist attractions develop more functions to the public.

中國社科院財經戰略研究院副教授魏翔認爲，旅遊景點應開發更多面向公衆的功能。

Experts have called for innovation in running tourist attractions, such as offering unique seasonal experiences.

有關專家已經呼籲在旅遊景點經營方面進行創新，比如提供特別的季節體驗。