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輝煌今何在:Candy Crush股份減少10%

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Shares in the maker of hit smartphone game Candy Crush Saga fell more than 10% after-hours as the number of people spending money in-game falls fast.
隨着在《糖果粉碎傳奇》(Candy Crush Saga)遊戲中消費的人數快速下降,這款熱門手機遊戲研發者的股份減少超過10%。

London-based King Digital beat investor expectations in its latest results but warned that revenues for the current quarter would be "seasonally softer" and by hit by currency fluctuations.
總部在倫敦的King Digital最近表明它辜負了投資者的期望,但提醒道,當前季度的收入將會因季節表現較爲疲軟,還將受到貨幣價格波動的影響。

First quarter revenue fell from $606.7m (£384m) to $569.5m, with profits rising 31% to $210.9m (£569m).
第一季度收入從6億670萬美元(3億8400萬英鎊)下降至5億6950萬美元,利潤則上漲31%至2億1090萬美元(5億6900萬英鎊)。

輝煌今何在:Candy Crush股份減少10%

But King Digital said the amount of people spending money in-app in the second quarter will be below what investors are hoping for.
但King Digital透露道,第二季度會在遊戲中消費的人數將低於投資者的預期。

Candy Crush Saga and other titles are available to play on Facebook but traffic to the site has dwindled as the focus moves to mobile. King Digital now relies on smartphone and tablet use for 81% of its revenue.
《糖果粉碎傳奇》和其他名稱的消除類遊戲能在臉書(Facebook)上玩,但網站的訪問量卻驟減,這是因爲人們把關注點轉到了手機上。King Digital如今81%的收入依靠於人們在智能手機和平板上游戲。

While the firm's user base is growing - around 158 million people play King titles each day - the number of people spending money on in-game items and perks has fallen.
儘管這家公司的用戶羣體正在增長(每天大概有1億5800萬人玩King旗下的遊戲),可會在遊戲中花錢購買項目和遊戲特權的人數卻在下降。

Those that do choose to spend money while using the firm's apps spend an average of $23 (£14m) each month.
而的確會選擇於遊戲時消費的人們每月平均花費2300萬美元(1400萬英鎊)。

King's main game is Candy Crush Saga, but it has released other games to try to diversify.
King的主打遊戲是《糖果消除傳奇》(Candy Crush Saga),但它也推出其他遊戲,使公司產品多樣化。

A handful of new titles are expected later this year, including a resource management game similar to Zynga's FarmVille.
今年晚些時候King Digital將會推出一些新名稱遊戲,其中便包括與Zynga(美國社交遊戲開發商)的FarmVille類似的一項資源管理類遊戲