中藥護膚品成年輕人新寵

TCM-based skin care products have been gaining momentum in the last few years as cosmetic brands and consumers alike discover their appeal and potential.

中藥護膚品最近幾年逐漸走紅，美妝品牌和消費者均發現了它們的吸引力和潛力。

Some brands combines TCM ingredients such as lingzhi mushroom and ginseng with modern technology to develop products tailored for Asians' delicate skin.

一些品牌用靈芝和人蔘等中藥配方結合現代技術，開發出針對亞洲人嬌嫩膚質的產品。

Long favored by the older generation, TCM-inspired skin care products are now growing popular among people in their 20s, who found the mild nature of the TCM ingredients better suits Chinese skin.

一直深受老一輩人喜愛的中藥護膚品如今在20多歲的年輕人中越來越受歡迎，這些年輕人發現中藥配方的溫和特質更適合中國人的肌膚。

Yue Sai, the cosmetic brand owned by French cosmetics giant L'Oreal, has long used TCM in its products.

法國化妝品巨頭歐萊雅旗下的化妝品品牌羽西，一直在在其產品中使用中醫藥。

More than half of its customers in the online store are in their 20s, said Stephane Wilmet, Yue Sai's brand manager.

羽西的品牌經理史蒂芬妮·維爾梅表示，在網店購買產品的客戶，超過一半的人是20多歲的年輕人。

Instead of traditional famous brands, the young customers favor more nascent brands which are better at marketing themselves in new, flexible ways, including promotions on WeChat and Taobao.

相較傳統知名品牌，年輕消費者更青睞一些初創品牌。這些品牌更善於採用新式、靈活的營銷方式進行自我推廣，包括在微信和淘寶上進行促銷等。