爲啥中國遊客不喜歡澳洲更喜歡去俄羅斯度假
Chinese tourists are shunning the sunny beaches of Australia for the frozen mountains of Russia and Switzerland because its facilities are not up to scratch.
因爲設施不達標，中國遊客正在避開澳大利亞的陽光海灘。而選擇去俄羅斯和瑞士的冰山
Australia was only the 17th most popular destination for China's growing number of holidaymakers booking package holidays between April and June this year.
在今年的四月到六月，隨着中國遊客預訂度假人數的大量增加，澳大利亞僅僅是第十七個最受中國人歡迎的目的地
It ranked just below Switzerland at 16th and behind Russia at 13th and France at 10th with Asian neighbours making up the top nine led by Thailand and South Korea according to figures from the China National Tourism Administration.
根據中國國家旅遊局的數據顯示，它的排名低於第16名的瑞士和第13的俄羅斯和第10的法國，而它的亞洲鄰國佔據了前十，像泰國和韓國
China is Australia's biggest source of tourists who spent $7 billion a year with Tourism Australia projecting $13 billion by 2020.
中國是澳大利亞最大的遊客來源國，每年消費達70億美金。至2020年，澳大利亞旅遊業項目收入額爲130億美金。
But that increase would mostly be driven by more Chinese people traveling as only five per cent of its 1.35 billion population own a passport - with market share falling.
但是這個增長主要靠中國遊客的驅動。隨着市場份額的降低，在中國13.5億人口中只有百分之五的人口擁有赴澳通行證。
With the number of Chinese travelers quadrupling in the past decade along with their spending Australia risks missing out if it does not become more attractive.
如果澳大利亞不能提升其吸引力，那麼在過去十二年裏中國赴澳遊客承四倍增長的局面將可能不復存在。
