風靡美國社交網絡的“冰桶挑戰” 活動
One of the biggest stunts online and in social media right now had very low-key beginnings on the professional golf circuit.
目前在網絡和社交媒體上最風靡的行爲其實是在專業高爾夫球場上低調開始的。
The so-called ice-bucket challenge—dump ice water on yourself, post and tag yourself on social media and challenge others to do the same—got its start among golfers as a way to support pet charities. In just a few weeks, it has become a major fundraising coup for patients and organizations with ALS, a neurodegenerative disorder. It is commonly called Lou Gehrig's disease, after the baseball player who had it.
這個叫做“冰桶挑戰”的活動要求參與人將一桶冰水澆在自己身上，然後將整個過程發佈在社交網站上，並提名其他人來接受挑戰，這個活動最初是高爾夫球員爲支持寵物慈善發起的。在短短几周內，冰桶挑戰成爲爲肌萎縮性脊髓側索硬化症（ASL）患者和相關公益組織籌集善款的重要活動。肌萎縮性脊髓側索硬化症通常被稱爲葛雷克氏症，是以曾經患有此症的一位棒球運動員的名字命名的。
One common stipulation gives 24 hours to complete the dare from the time they are nominated; otherwise, the participant has to donate at least $100 to the ASL Association.
被提名者要在被提名後的24小時內完成挑戰，否則就要向ASL協會捐出至少100美元。
The campaign has caught people ranging from New Jersey Gov. Chris Christie to Facebook chief executive Mark Zuckerberg and performer Justin Timberlake.
到目前爲止，參與冰桶挑戰的人包括美國新澤西州州長克里斯•克里斯蒂、Facebook首席執行官馬克•扎克伯格以及藝人賈斯汀•汀布萊克。As of Thursday, the ALS Association had raised $7.6 million in donations in two weeks. That compares with $1.4 million raised during the same two-week period last year. The donations came from existing donors and 145,918 new donors, said a spokeswoman for the group.
截止上週四，ALS協會已在兩週內籌集到760萬美元的捐款。去年同期兩週內的捐款總額爲140萬美元。該組織發言人表示，這些捐款來自已有捐贈人和145918位新增捐款人。
