蘋果力推土豪金？庫克：跟着中國民衆品味走

Apple's recent obsession with gold-colored versions of its products is indeed a response to preferences in China.
蘋果公司近來對金色產品的偏好實則是受中國的影響。

Apple CEO Tim Cook told Bloomberg Businessweek that the company takes Chinese tastes into consideration when releasing new iPhones, iPads and MacBook.
蘋果公司首席執行官蒂姆·庫克在接受《彭博商業週刊》採訪時說道，蘋果公司在發佈新的手機、平板、筆記本電腦時會把中國人的品味納入考量。

Of course, Apple has to consider Asian color palette preferences. In April, greater China — which includes China, Taiwan and Hong Kong — surpassed Europe to become Apple's second-largest market after the U.S.
當然，蘋果也會考慮亞洲其他國家和地區的顏色偏好。今年四月，大中華地區——包括中國大陸，臺灣和香港等地區——超越歐洲成爲蘋果在全球的第二大市場，僅次於美國。

In October, Cook said the company planned to more than double the number of Apple stores in greater China from 15 to 40 within the next two years.
今年10月，庫克稱公司計劃於未來兩年內將在中國開設的蘋果店從15家增至40家。

As Mashable's Adario Strange explained in detail, gold, black and silver are colors associated with luxury in Asia. In fact, it's probably true to say that gold is the universal color for luxury.
正如美國科技媒體Mashable特約撰稿人阿德里奧·斯川吉所言，金色，黑色和銀色在亞洲被視爲奢華的代表。不過事實上，我們也可以說金色是奢華的普遍象徵。

Apple first tested the waters with the gold iPhone 5S in 2013. It then released a gold iPhone 6 and 6 Plus, followed by a gold iPad Air 2 and iPad mini 3, and most recently, the gold MacBook.
蘋果初次試水是於2013年推出了金色版的iPhone 5S。之後相繼推出了金色版的iPhone 6 ，6 Plus, iPad Air 2 和iPad mini 3。最新推出的還有金色版的MacBook。

While those products are merely gold-colored (aluminum anodized to look gold), Apple also sells 18-karat gold Apple Watches in the Edition collection. Those have also proven to be a huge hit with customers, especially in China. Almost immediately after Apple's 18-karat gold Apple Watch Editions were available for preorder, they sold out in China.
雖然以上這些產品只是金色（鋁合金），蘋果還出售收藏版18克拉的蘋果金色智能手錶。這一款手錶擁有相當大的客戶羣，尤其是在中國。這一款8克拉的蘋果金色智能手錶剛一開始接受預訂，在中國馬上售空。

The next iPhone is rumored to come in rose gold. Apple currently sells an 18-karat rose gold Apple Watch starting at $10,000.
傳聞下一部蘋果手機將會是玫瑰金。目前蘋果銷售的18克拉玫瑰金智能手錶定價爲1萬美金。