星巴克在北美推出限時網紅產品 水晶球星冰樂!

Starbucks, thirsty for some social media magic, is releasing its latest sugary concoction: the fortune-telling Crystal Ball Frappucino.

渴望吸引社交媒體關注的星巴克，現在推出了最新含糖飲品：占卜水晶球星冰樂。

The candy-sparkles festooned drink will be available for five days in the U.S., Canada and Mexico.

美國、加拿大和墨西哥的人們可以在5天內享受到這種配上鑽石般糖晶的高顏值飲料。

It follows similar limited-time drinks, such as the coffee chain's color-changing Unicorn Frappuccino.

它複製了類似的限時飲料，比如星巴克之前的變色獨角獸星冰樂。

Starbucks hopes the cream-based new drink, which is infused with peach flavor, will be photographed by customers, posted on social media and spread around.

星巴克希望這款以奶油爲主、蜜桃味兒的新飲品能被顧客拍下照片，並上傳至社交媒體，然後傳播開來。

It's a strategy that's worked for other chains, such as Taco Bell with its cheese-powdered Doritos tacos.

這是之前其他連鎖店採取的營銷策略，比如塔可鐘的芝士粉多力多滋玉米卷。

Analysts at Stifel, however, are skeptical that buzz will boost Starbucks sales.

不過，斯迪富的分析師們對此次蜂鳴營銷是否會提升星巴克的銷量持懷疑態度。

It's unclear if the chain's past gimmicks worked, and analysts called the timing of the new drink "seemingly random." Starbucks' Zombie Frappuccino, for instance, came out before Halloween.

目前還不清楚該連鎖店過去的伎倆是否奏效，分析師們稱這種新飲料的推出時間“似乎是隨機的”。比如，星巴克的殭屍星冰樂是在萬聖節前推出的。