商標大戰蘋果敗訴 想獨佔iPhone商標遭遇滑鐵盧
Apple Inc has lost exclusivity on the use of the "iPhone" trademark in China and has to share it with a Beijing-based leather products maker.
近日，蘋果公司在“iPhone”商標在華獨家使用權一案中敗訴，不得不與北京一家皮革產品製造商共用該商標。The Beijing Municipal High People's Court has ruled in favor of Xintong Tiandi Technology (Beijing) Ltd, which sells a number of leather products such as smartphone cases and handbags under the name "iPhone".
北京市高級人民法院日前做出了有利於新通天地科技(北京)有限公司的裁決。新通天地銷售品名爲“iPhone”的智能手機套、手袋等多種皮革製品。In 2002, Apple applied for the "iPhone" trademark for its electronic goods in China, but it wasn't actually granted until 2013.
2002年，蘋果公司在中國爲其電子產品申請了"iPhone”商標，但是直到2013年才真正覈准通過。
Xintong Tiandi filed for its own "iPhone" trademark in China in 2007, the same year the first generation of Apple's iPhone was launched in the United States.
新通天地公司於2007年在中國申請“iPhone”商標，第一代蘋果iPhone手機也是在同一年在美國推出。
In order to obtain the exclusivity on the use of the "iPhone" trademark in China, Apple first took the case to the Chinese trademark authority in 2012, but it failed as the agency claimed Apple couldn't prove the name "iPhone" was a well-known brand prior to Xintong Tiandi's registration in 2007.
爲了在中國獲得“iPhone”商標的使用專利，蘋果公司在2012年第一次就此事件向中國商標局上訴，但是卻最終敗訴。因爲該機構聲稱，蘋果不能證明“iPhone”在新通天地公司於2007年登記前就已經是一個著名的商標了。A Beijing-based analyst said: "The failure of the trademark fight would not have a great impact on Apple's brand and image, but it might confuse consumers as they don't know whether these products are made by Apple or some producers copy Apple's name, when they are buying leather products embossed with the 'iPhone' brand."
北京一名分析師稱，蘋果在這起商標大戰中敗訴並不會對其品牌、形象造成很大影響。不過這可能讓消費者產生混淆，因爲他們在購買印有“iPhone"商標的皮革製品時，不知道這些產品究竟是蘋果生產的還是抄襲其名號的製造商生產的。Zhu Dalin, an analyst at Beijing-based Internet consultancy Analysys International, agreed.
總部位於北京的互聯網諮詢機構易觀國際的分析師朱大林同意這一觀點。Zhu said the influence of Xintong Tiandi is very minor, which wouldn't pose a threat to Apple anyway, and Apple mainly focuses on electronic devices, such as smartphones and iPads.
朱大林表示，新通天地公司的影響力很小，不會對蘋果公司構成威脅，並且蘋果公司的精力主要集中在如智能手機和平板電腦之類的電子設備上。
