教育部同意設立茅臺學院 首批設置5個本科專業

China's most popular spirit brand, Moutai, will establish a college to teach wine-related science, in an effort to promote China's national liquor brand worldwide.

爲了在全球範圍內推動中國的國家白酒品牌，中國最受歡迎的酒品牌茅臺將成立一所大學傳授與酒相關的科學。

Already approved by the Ministry of Education, Moutai College will have five undergraduate programs, including brewing engineering, ecological engineering and food quality and safety studies. The college aims to enroll 5,000 students and will place an emphasis on wine-related technologies, the Xinhua News Agency reported.

據新華社報道，茅臺學院已獲教育部批准，它將開設五個本科生專業，包括釀酒工程、資源循環工程和食品質量與安全研究。該學校目標錄取5000名學生，重點則放在與酒相關的技術上。

Similar to Russian vodka, Moutai is a distilled spirit made from sorghum, wheat or rice.

與俄羅斯伏特加類似，茅臺是一種由高粱、小麥或大米制成的蒸餾酒。

With a history that dates back to the 1st century B.C., the brand first impressed foreigners with its mellow aroma and smooth taste at the 1915 Panama-Pacific International Exposition. It is also a popular drink at state functions.

其歷史可追溯至公元前1世紀，在1915年巴拿馬-太平洋國際博覽會上，茅臺以其沁人心脾首次給外國人留下了深刻印象。它還是政府部門內一種十分受歡迎的酒類。

Though the brand has a remarkable reputation both domestically and abroad, its sales have slumped in recent years, partly because of the Chinese government's crackdown on corruption, which has reduced the number of extravagant government receptions and gift exchanges.

雖然茅臺蜚聲中外，但其銷量近年來暴跌，部分原因是中國政府的反腐，該運動已經減少了政府奢靡接待宴和禮物交換的次數。

Facing this domestic downturn, the company has been exploring global cooperation with five overseas agencies in an attempt to become the world's No. 1 liquor brand.

面對國內低迷的狀況，該公司一直與五個海外機構探索全球合作，旨在將茅臺打造成全球首屈一指的酒品牌。

Some experts believe that the establishment of Moutai College will provide the company with a pool of professionals and a technological edge. It also could help Moutai to tap into the foreign market.

一些專家認爲，茅臺學院的設立，將爲該公司提供專業人才庫和技術優勢，還有助於茅臺進軍國外市場。