新西蘭航空員工全裸出境 示範安全步驟
A New Zealand airline has come up with a novel way to make sure even the most jaded and frequent flyers are paying close attention to the in-flight safety briefing.
Air New Zealand, the country's national carrier, has made a safety video for its domestic routes which shows a pilot and cabin crew dressed only in body paint made to resemble their normal uniforms.
As the crew go through the motions, showing passengers what to do in the event of an emergency, their private parts are obscured by well-placed oxygen masks, life jackets, seat belts and luggage.
The 3-minute, 28-second "Bare essentials of safety" clip, and a similar 45-second television advertisment introduced six weeks ago, have had passengers glued to their mini television sets.
A copy of the briefing, which comes complete with a cheerful soundtrack of “Under My Skin,” by a New Zealand singer, Gin Wigmore, has been posted on YouTube and has attracted more than two million hits.
It is not the first time Air New Zealand has used scantily-clad staff members to grab attention. The gimmick was used in the airline's recent "nothing to hide" marketing campaign for its low-priced fares, which featured staff, including chief executive Rob Fyfe, adorned in only body paint made to look like uniform.
Each clip took one day to shoot and cost about 10 to 15 per cent of the cost of a major brand commercial, an airline spokesman told the reporters.
However, for the crew members involved, it was a labour of love. They got no extra cash — just a moment in the limelight.
新西蘭一家航空公司最近想出奇招，要讓最疲倦的旅客或者“空中飛人”們也會認真觀看飛機內演示的安全指南。
新西蘭國家航空公司新西蘭航空爲國內航線製作了一段安全視頻，在視頻中，飛行員和機組人員身着人體彩繪全裸出境，看上去就像穿着平時的制服。
機組人員向乘客演示了遇到緊急狀況時該怎麼做，他們的私處恰好被氧氣罩、救生衣、安全帶和行李完全遮擋住了，因此沒有走光。
這段時長3分28秒的視頻名爲“赤裸的安全要點”。六週前，公司還推出了一段類似的45秒鐘的電視廣告。這兩段視頻使乘客的雙眼牢牢地盯在了機艙內的迷你電視上。
這段視頻被上傳至Youtube網站，點擊量已超過200萬次。上傳的完整版本中還加入了歡快的背景音樂——新西蘭歌手金•威格莫爾演唱的“酷到骨子裏”。
這並不是新西蘭航空首次利用員工裸體出境來吸引人們的注意。該公司最近爲其低票價進行的“完全公開，不變相漲價”市場推廣也使用了這種噱頭。在廣告中，員工“身穿”制服樣的人體彩繪全裸出境，其中還包括總裁羅布•範夫。
該航空公司的一位發言人在接受記者採訪時稱，每段視頻只花了一天時間拍攝，費用僅佔大型品牌商業廣告的10%到15%。
而參加攝製的乘務人員也樂此不疲。他們沒有獲得額外報酬，只是享受了一會兒站在鎂光燈下的樂趣。
Vocabulary:
a labour of love：愛做的事
