雅虎收購“閱後即焚”類應用程序Blink
Yahoo has extended its recent buying spree by snapping up mobile messaging app Blink, considered a rival to popular message-deleting app Snapchat. The deal was announced on the startup's website.
雅虎收購狂奔還在繼續。最近，它又收購了手機短信應用程序Blink。Blink是熱門“閱後即焚”應用程序Snapchat的競爭對手，這家初創企業在自己的網站上宣佈了這項收購交易。Blink, which lets users send messages that self-destruct within a specified timeframe, was purchased for an undisclosed sum. The app, which which was founded by ex-Google employees Kevin Stephens and Michelle Norgan, will shut down its iOS and Android apps after the takeover and the staff will be absorbed into Yahoo.
Blink這款應用程序允許用戶上傳的圖片在特定的時間內自動銷燬，它的收購金額並未透露。這家公司由曾經效力於谷歌的凱文o斯蒂芬斯和米歇爾o諾根創辦。收購完成之後，Blink將從iOS和安卓應用程序商店下架，所有員工都將會進入雅虎。
Mobile messaging apps like Snapchat have gained in popularity and recently have been the target of big-tech deals. Snapchat, which recently settled charges levied by U.S. regulators, turned down a $3 billion offer from Facebook last year. Facebook then went on to buy Whatsapp for $19 billion in its biggest acquisition ever.
Snapchat這樣的手機短信應用程序正逐漸開始熱門，最近也成爲大型科技收購的目標。最近剛剛結束與美國監管機構官司的Snapchat公司去年拒絕了Facebook公司出價30億美元的收購要約。隨後，Facebook轉而耗資190億美元收購了Whatsapp，這也成了這家公司歷史上最大的一筆收購。
The deal represents the 38th purchase completed by Yahoo's CEO Marissa Mayer since she took over as chief executive of the $35.5 billion company. The biggest was her $1.1 billion purchase of blogging site Tumblr.
收購Blink瑪麗莎o梅耶爾出任雅虎這家市值355億美元公司首席執行官以來的第38筆收購交易。雅虎迄今最大的一筆交易是出資11億美元收購輕博客網站Tumblr。Mayer has a history of using acquisitions to beef up Yahoo's development pipeline, so-called acqui-hires. In the recent first quarter earnings call, Mayer reviewed how recent buys like and Summly have provided the expertise needed to build out new products in her effort to turn around the tech giant.
梅耶爾一向善於運用收購來爲雅虎吸收、壯大人才，也就是所謂的“人才收購”（acqui-hires）。梅耶爾曾經在最近的第一季度季報電話會議上回顧，她在重振雅虎的道路上通過收購和Summly等公司獲得了開發新產品所需的知識和技能。"The Alike and Summly teams for example build News Digest," Mayer said. "The teams from Rockmelt, and Tumblr came together to develop the digital magazines platform. The Xobni team utilized their technology and our user's data to bring smarter contacts to Yahoo! Mail."
“舉例來說，Alike和Summly團隊打造了新聞摘注（News Digest）產品，”梅耶爾說。“而Rockmelt、以及Tumblr團隊攜手創建了電子雜誌平臺。Xobni團隊將他們的技術與我們的用戶數據相結合，提高了雅虎郵箱的智能化程度。”Mayer also called out teams from Distill and Bread, which added to Yahoo's advertising offerings, and PlayerScale, which added to the company's gaming platform. It's likely Mayer will use Blink's staff to expand Yahoo Messenger to compete with the likes of Facebook and Snapchat.
梅耶爾還談到，來自Distill和Bread的團隊爲雅虎新開發了廣告營銷產品、PlayerScale爲公司打造了遊戲平臺。而這一次，梅耶爾似乎要利用Blink的員工來提升雅虎即時通（Yahoo Messenger）的競爭力，與Facebook和Snapchat一爭高下。
