故宮與騰訊合作 發佈首張古畫主題音樂專輯

The Palace Museum in Beijing has teamed up with Chinese internet giant Tencent to launch its first music album, which ties in with 11 of the most famous paintings in the museum's collection.

日前，北京故宮博物院聯手國內互聯網巨頭騰訊推出其首張音樂專輯，這張專輯與11幅故宮院藏的傳世名畫有關。

Shan Jixiang, the curator of the museum, called the event "Ancient Paints Can Sing", "a wonderful hyperlink".

故宮博物院院長單霽翔稱此次“古畫會唱歌”活動是“一個奇妙的超級鏈接”。

In the collaboration, the museum presented 11 masterpieces, including, "Along the River During the Qingming Festival" by Zhang Zeduan and "An Ode to the Goddess of the Luo River" by Gu Kaizhi, as the inspiration.

故宮爲此次合作提供了張擇端的《清明上河圖》、顧愷之的《洛神賦圖》等11幅名畫作爲靈感來源。

Tencent's musical arm invited public contributions of original music to accompany the paintings, while the museum's scholars provided the literary background of the paintings to participants. Veteran musicians helped select the best musical creations.

騰訊旗下音樂子公司邀請公衆創作匹配這些名畫的原創音樂，故宮博物院的學者幫參賽選手瞭解畫作的文學背景，資深音樂人則幫忙選出最佳音樂作品。

The museum aims to further integrate new technologies into their collections to help make traditional culture more engaging, Shan said.

單霽翔稱，故宮計劃進一步將院藏藏品與新技術相融合，使傳統文化更具吸引力。

The Palace Museum and Tencent formally established a partnership in July 2016 to promote the integration of traditional culture and digital creativity.

故宮博物院與騰訊集團於2016年7月正式建立合作伙伴關係，旨在推動傳統文化與數字創意的結合。